Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Don’t forget to click points on the graph to see the most engaged articles during that period.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

nDash

JUNE 1, 2021

The introduction paragraph has one goal, encourage people to read the rest of the article. When readers don’t choose to read the article, they don’t stay on your page. More importantly, when a person bounces from your site, they don’t engage with your business or make a purchase. Staying away from Long-tailed keywords.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Navigate the Channel

SEPTEMBER 19, 2023

In this article, we will delve into the trends and strategies that will define search marketing in the coming year. Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. This includes managing Google My Business profiles and garnering positive reviews.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? My personal thoughts and experiences as an industrial marketer and consultant. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

AUGUST 7, 2023

Analyze what Google’s rewarding with good rankings and see what everyone ranking on page one is doing with their content. Are all the top-ranking pages using 1,200-word articles? What site is Google ranking number one for your target keyword? Then, ensure you’re doing everything with your content to match that.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. Include Long-Tail Keywords when possible. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

SalesIntel

AUGUST 7, 2023

Google prefers to provide quick and accurate results to speech-based queries. For engines to be able to retrieve specific, snap answers to users’ queries, your articles must be perfectly structured. On top of that, the information in your articles must be clear, concise, and easy to understand. The structure also matters a lot.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Video marketing allows businesses to engage with their audience on a more personal and authentic level. Search engines like Google prioritize video content, often featuring videos in search results.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Most advertisers lack the tools needed to take advantage of the new Google Ads features.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Only B2B

JANUARY 25, 2021

Personalized content. So, lets start with the countdowns – #1 Personalized Content. Personalized Content. According to the studies by Demand Gen, 20% hike in sales has been observed when personalization was implemented to the brands. The more the data the better and powerful is the personalization message. #2

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

Zoominfo

MAY 29, 2018

All recent Google algorithm changes indicate a move toward more advanced, adaptive search functionalities. These days, Google and other major search engines have an advanced understanding of natural language patterns and the interconnectedness of different topics. Why is voice search important to marketers?

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? This leads us neatly on to… Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., No Keyword Stuffing.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Brightedge

JUNE 10, 2022

However, one problem with using tools is you are often siloing your data or exports in different areas like personal computers or the cloud, working against clean governance. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research.

SEO 111

SEO Research Enterprise Management Tools 111

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. So, here’s what happens when the search engine finds your article: 1. It reads the article. It determines “keyword density” of each word or phrase in the article. Source: [link].

Optimization 115

Optimization Keywords SERP SEO 115

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. aged 18-24) would go straight to TikTok instead of Google Maps or Search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

seo.co

FEBRUARY 19, 2021

But what a lot of people miss is the fact that “content” refers to more than just the articles on your blog. It’s also what’s “crawled” by Google bots to form the search engine index. In Google Chrome, you can click View > Developer > View Source to view the source code for this page (or any other). That much is true.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

ClearVoice

OCTOBER 23, 2023

Google’s Search Generative Experience (SGE) is an aggressive foray into AI-assisted search by the company that’s become synonymous with internet searching. For years, Google has been beating the same drum: “Create genuinely helpful content. SGE is awesome for SEO. What does that mean?

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Google’s algorithms have come a long way since then.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

seo.co

JULY 11, 2022

In the simplest terms, SEO is the process of optimizing your website in a way that increases visibility on popular search engines like Google and Bing. Google is a more valuable platform than every phone book, bus stop, billboard, and radio spot combined. An investment in SEO is an investment in prominent Google real estate.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Edit : I just read what I wrote below and I think that this article might be insider baseball. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh.

Research 80

Research Process Long Tail Marketing Blogger 80

A Better Jones

MAY 2, 2019

“Engaging customers in the future will require a multichannel sales strategy powered by smart digital investments, which caters to the different needs of first-time and repeat customers,” reports a recent McKinsey & Company article. Think of questions that users may ask that will serve as long-tail keyword phrases and research them.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. This is a good example of contextual targeting because Google used the person's location, so your ad is only showing up to people who are in the vicinity of your shop. Delta Example.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Tavus — personalized deep fake videos for marketing/sales outreach. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail.

Paid Search Agency 72

Paid Search Agency Marketing Management Companies Startups 72

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

A Better Jones

AUGUST 13, 2019

Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to. No one but Google knows how they officially rank websites, but using such tools as previously mentioned will help assess how difficult it will be to rank for a specific keyword.

SEO 53

SEO Long Tail Marketing Content Keywords 53