ClickDimensions

OCTOBER 24, 2023

Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time. Personalized Customer Experiences AI enables SMBs to deliver personalized experiences to their customers, fostering loyalty and increasing conversions.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

ClearVoice

JANUARY 13, 2020

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. Save your chosen keywords in a keyword list – consider it your personal SEO treasure chest. I once worked on an article targeting “lead generation tools.”

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. This personal touch can make a significant difference in conversion rates, turning a passive viewer into an active user or buyer.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

nDash

JUNE 1, 2021

The introduction paragraph has one goal, encourage people to read the rest of the article. When readers don’t choose to read the article, they don’t stay on your page. More importantly, when a person bounces from your site, they don’t engage with your business or make a purchase. Staying away from Long-tailed keywords.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Stevens & Tate

JANUARY 25, 2021

Therefore, never overlook the context and avoid personal blind spots when trying to increase SEO. Check out this similar article about SEO. 6. Use Long-Tail Phrases. 4. Target by Location. A cursory use of the tool usually focuses exclusively on keywords. Focus on specific and relevant regions and sub-regions.

Trends 72

Trends SEO Google Long Tail Marketing 72

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 Video marketing allows businesses to engage with their audience on a more personal and authentic level. This segmentation enables businesses to craft marketing messages that are not just relevant but highly personalized.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Only B2B

JANUARY 25, 2021

Personalized content. So, lets start with the countdowns – #1 Personalized Content. Personalized Content. According to the studies by Demand Gen, 20% hike in sales has been observed when personalization was implemented to the brands. The more the data the better and powerful is the personalization message. #2

Trends 118

Trends Content Marketing Long Tail Marketing Lead Scoring 118

Marketing Insider Group

FEBRUARY 1, 2021

Every website a buyer visits, the articles they read, and their online actions can give you tidbits about their motivation and purpose. Using your intent data, you can personalize future marketing efforts to increase relevancy and value. The research they conduct leaves behind “digital footprints” or touch points (intent data).

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Martech

MAY 26, 2023

Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. They can produce data-driven articles, reports or product descriptions based on predefined parameters. Whether you’re for it or against it, AI is everywhere nowadays.

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

SalesIntel

AUGUST 7, 2023

For engines to be able to retrieve specific, snap answers to users’ queries, your articles must be perfectly structured. On top of that, the information in your articles must be clear, concise, and easy to understand. These long phrases are long-tail keywords that are much more specific and have a stronger intent than short-tail ones.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

ClearVoice

AUGUST 7, 2023

Are all the top-ranking pages using 1,200-word articles? It’s equally crucial that all these niche topics loop back, linking to your primary article about “Best Countertop Kitchen Appliances.” Example: You’re a small personal finance website growing its authority and following. You need to have 1,200 words. Adopt and adapt.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Navigate the Channel

SEPTEMBER 19, 2023

In this article, we will delve into the trends and strategies that will define search marketing in the coming year. Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Brightedge

JUNE 10, 2022

However, one problem with using tools is you are often siloing your data or exports in different areas like personal computers or the cloud, working against clean governance. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research.

SEO 111

SEO Research Enterprise Management Tools 111

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Scoop.it

NOVEMBER 2, 2023

If you disagree, then this article is for you. Here are the top five ways it helps shape digital marketing: Digital Touchpoints Personalization A 2021 McKinsey report found that 71% of customers expect personalization. What are their pressing challenges? And how does your product or service fit into the solution?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Binary Demand

MAY 2, 2023

In this article Overview Identify SQL in Your Funnel B2B SQL Strategies Conclusion [ps2id id=’identify’ target=”/]How to Identify Sales Qualified Leads in Your Funnel? With ABM, you create highly personalized campaigns for each target account, tailoring your messaging and content to their specific needs and pain points.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

KoMarketing Associates

DECEMBER 13, 2018

Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., It’s a whole lot easier to write an article if you know who you’re speaking to. For B2B content marketers, that doesn’t mean you’re writing to a business – you’re still writing to a person.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Zoominfo

MAY 29, 2018

As a result, search results become more personalized and fine-tuned to user preferences. We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Focus on the long tail in B2B content to meet needs.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

MAY 21, 2019

I’m not going to get into the nuances of keyword research, as there are plenty of articles out there, but what I do want to discuss is a problem we face when choosing target keywords – selecting terms based on search volume. Instead, we want to look at longer tail terms that target users further down the funnel. What do I mean by that?

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

A Better Jones

MAY 2, 2019

“Engaging customers in the future will require a multichannel sales strategy powered by smart digital investments, which caters to the different needs of first-time and repeat customers,” reports a recent McKinsey & Company article. Think of questions that users may ask that will serve as long-tail keyword phrases and research them.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

Content Marketing Institute

OCTOBER 16, 2018

What is your voice/personality (or your client’s distinct style), and how can you use that as inspiration, too, to make your content your own? Don’t forget to click points on the graph to see the most engaged articles during that period. Long-tail, low competition. What images do you want to evoke for them? Image source.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

FEBRUARY 19, 2021

But what a lot of people miss is the fact that “content” refers to more than just the articles on your blog. A person encountering your page for the first time will often look to headers to discern the content – and the overall structure of the piece. It might also be confusing to people reading your article. That much is true.

Tagging 85

Tagging SEO Lead Scoring Lead Ranking 85

chiefmartech

APRIL 24, 2018

This graphic is only our personal approximation of the marketing technology space and is surely rife with errors and omissions (our apologies). Four years ago, when I released the 2014 martech landscape , I wrote an article that asked: what if 1,000+ marketing technology were the new normal? Or embed the graphic from my CDN ).

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. So, here’s what happens when the search engine finds your article: 1. It reads the article. It determines “keyword density” of each word or phrase in the article. Source: [link].

Optimization 115

Optimization Keywords SERP SEO 115

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Edit : I just read what I wrote below and I think that this article might be insider baseball. At least, right now, it’s a one man band. Really big.

Research 80

Research Process Long Tail Marketing Blogger 80

Stevens & Tate

FEBRUARY 20, 2020

The type of media your company is trying to consume will depend on the type of person you are going after. But an appealing article found in the middle of the finance publication will probably lead you right where you want to be. Similar Article: Three Ways to Use Targeted Marketing To Reach Qualified Prospects.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Tavus — personalized deep fake videos for marketing/sales outreach. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Vision6

JANUARY 19, 2021

Are they offering paid endorsements to influential media personalities? Don’t be that person. A good way to gauge this is to ask yourself, have I been directed to the best person or department to answer my question? One way to do this is by targeting your competitors’ long-tail keywords. What About Web Content?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

A Better Jones

AUGUST 13, 2019

If you’ve got a keyword that you really want to use, but are worried about its high difficulty score, increase its search potential by combining another word or two and creating a long-tail keyword. The more detailed your long-tail keyword, the better chance you have of ranking it with. Where should they be placed?

SEO 53

SEO Long Tail Marketing Content Keywords 53

Hubspot

NOVEMBER 6, 2019

This is a good example of contextual targeting because Google used the person's location, so your ad is only showing up to people who are in the vicinity of your shop. To build your keyword list, don't use long-tail keywords like you might for organic campaigns. So, what do contextual ads look like in action? Delta Example.

Ads 86

Ads PPC Long Tail Marketing Keywords 86