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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to address those mistakes before Google does.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

It’s no secret that the digital privacy landscape is changing. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Apple Mail Privacy Protection.

Privacy 96
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Google Analytics Usage Made Illegal by Austrian Data Protection Authority

Convert

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. As a result, a link to a person can be established (see GDPR Article 4(1) ) and the GDPR applies.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Google Cookie Cutting: How You Can Prepare

BenchmarkONE

And the biggest player in the web browser niche – Google Chrome – has announced it will follow suit by 2023. . In this article, we’ll discuss the burgeoning cookieless web and how it impacts digital marketing. In this article, we’ll discuss the burgeoning cookieless web and how it impacts digital marketing. We can see why.

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How to Enhance Your SEO with a VPN

seo.co

If your goal is to reach a worldwide market, this article will explain how you can add a VPN to your SEO toolbox for improving your data. A virtual private network (VPN) allows a user to mask his/her identity and therefore alter how Google interprets location data for particular queries. Don’t sign into your Google account.

SEO 98