KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

SmartBrief - Marketing

JUNE 12, 2023

While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

Tips 52

Tips PR Guidelines Loyalty 52

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Create thought leadership content (provides some good ideas and direction).

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 78 Customer Engagement Statistics. Read: 78 Customer Engagement Statistics. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Vision Edge Marketing

MARCH 15, 2018

In his well-regarded December 2003 HBR article, “The One Number You Need to Grow,” Fred Reichheld once suggested that the value of any one customer resides both in what that person buys and what they are prepared to tell others. What your customers tell others about you can influence your revenues and profits.

Ideal Customer Profiles 153

Ideal Customer Profiles Customer Satisfaction Profiling Sales Cycle 153

Zoominfo

JANUARY 15, 2019

It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. Often, it’s helpful to listen to the wise words of those who have already achieved great success. Key Takeaways from the Best Sales Articles of 2018. Happy New Year!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Salesforce Marketing Cloud

JULY 10, 2023

Great customer service doesn’t always involve an agent. We’ve found that 59% of customers prefer self-service tools for simple questions and service issues. Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site.

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Biznology

APRIL 10, 2020

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. What actions are you taking to help the people around you? ” Really stunning.

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Salesforce Marketing Cloud

MARCH 24, 2023

Generative AI has raised considerable buzz lately , but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.

Generation 52

Generation Buzz Guidelines Paid Search Agency 52

ClearVoice

FEBRUARY 3, 2021

We’re here to help you choose the most appropriate content types to fulfill your content strategy. What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Vision Edge Marketing

MARCH 15, 2018

In his December 2003 HBR article, “The One Number You Need to Grow,” Fred Reichheld once suggested that the value of any one customer resides both in what that person buys and what they are prepared to tell others. What your customers tell others about you can influence your revenues and profits.

Ideal Customer Profiles 109

Ideal Customer Profiles Customer Satisfaction Profiling Sales Cycle 109

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. The same is true for articles like research reports and white papers. Beef up your video content. Like this post?

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. How To Track Customer Acquisitions.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

JULY 17, 2017

I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Circle Studio

DECEMBER 22, 2019

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Read Article. Here are 13 dos and don’ts for your email newsletters.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

BenchmarkONE

OCTOBER 22, 2020

You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. . So, here’s a roundup of sixteen articles on the topic of lead generation to keep your strategies fresh and those leads coming in. . How to Convert Webinar Leads into Customers.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

RebelMouse

SEPTEMBER 30, 2021

RebelMouse's Particle Assembler is designed to break down articles into micro pieces of content, which we call "particles." Individual particles in an article can be styled , shared , converted to slideshows , and now, take specific CSS styling to make them pop, when you want them to pop. By adding some simple (or complex!)

Class 52

Class Design Paid Search Agency Tools 52

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. How To Track Customer Acquisitions.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

BenchmarkONE

FEBRUARY 3, 2021

CRMs not only help you achieve work-life balance , but they also keep track of your customer data, track your leads, what stage they are in the buyer’s journey, how they’re engaging with your website and email content, and help your company grow. . 5 Ways a CRM Can Improve the Customer Experience.

Top of Funnel 96

Top of Funnel Work Management Marketing Strategy Marketing & Strategy 96

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? Then, leverage content analysis tools (something we can help you with) and persona interviews to figure out which types of content will be most useful to those personas at each stage of the funnel. I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Stevens & Tate

NOVEMBER 27, 2020

Closed-loop marketing sounds like a fancy way to reel in customers, but it’s far from being the new-fangled way of doing business and attracting new customers to your brand. Ask us for a demonstration on how marketing automation can help your closed loop marketing efforts. But what makes it so different?

Sales Qualified Leads 59

Sales Qualified Leads Leads Lead Marketing Qualified Leads 59

Outreach

DECEMBER 26, 2018

Read his inaugural blog post - the first in a 3-part series - for new skills that will help you become better on the phone with customers or prospects, presenting ideas, or even interacting with others in the workplace. Easy to implement and sustainable to follow, it's no wonder this article comes in at #4. Why can't it be both?

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Mereo

DECEMBER 14, 2022

We are continuously watching what resonates the most with you, our reader — and not surprisingly our top-viewed articles align with some of the biggest industry disruptions, challenges and opportunities of 2022. Keep reading to uncover our most viewed articles of 2022 and for a recap of the year’s top-hitting issues. #5

B2B Thought Leadership 45

B2B Thought Leadership Thought Leadership Pricing Price 45

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Your brand projects an image of what product or service it offers, what it can do for the customer, and what its mission is. If your personas are set, stay focused on which one your article is targeting.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Marketing Insider Group

NOVEMBER 12, 2014

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

BenchmarkONE

APRIL 1, 2021

In an effort to help you feel less foolish and create better content, we’re sharing with you some of our greatest blog posts on content marketing. With so many customers relying on search engines to find solutions for them, it’s crucial for your content to rank. . 10 Tools to Help Content Marketers Publish and Promote More Content.

Top of Funnel 66

Top of Funnel Content Marketing Planning Lead Scoring 66

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. They’re the pillars of any solid content marketing strategy.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Plus, if you mimic many of the journalistic standards, your writing can’t help but improve in quality. Use Strong Headlines It doesn’t matter how great your article is if no one clicks on it.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

BenchmarkONE

MAY 19, 2021

So while you may be the CEO of your own company, you’re also the CMO, CTO, head of sales, HR, and customer service. . See below for 25 of our best articles on the subject. Everything You Need to Know About Google’s Custom Intent Audiences. Here are some tools that will help you take advantage of lost leads. .

PPC 53

PPC Paid Search Agency Ads Advertising Agencies 53

Martech Advisor

OCTOBER 31, 2019

User experience design focuses on how the end product will look and feel to the customers. The key elements of user experience (UX) include product usability, aesthetics, and how the customers ‘feel’ when they use a product. Positive user experience is essential for your customer experience strategy.

Touchpoints 62

Touchpoints Customer Satisfaction Work Management Marketing & Strategy 62

BuzzSumo

SEPTEMBER 20, 2019

With more than a billion users across the world, it’s probably fair to say that, no matter what market your company is in, your leads and customers are on Facebook. How can you create the most shared articles on Facebook? If you can find a way to add some extra value to the article by adding it to your post, even better.

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

Marketing Insider Group

SEPTEMBER 20, 2023

That’s what we’ll cover in this article. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies. For each type, you’ll find plenty of tools on the market to help you implement it. For marketers, ML can be the secret weapon in understanding customer behaviors.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289