B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

NOVEMBER 6, 2012

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” Content on the website is linked to on social media sites, where people connect with you and follow you. If you have written some articles, write some more.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content. Part of the solution is to have a plan in place that maps out goals and a schedule for online content.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

NOVEMBER 11, 2014

So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows. It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Is the article have a fun style of writing or topic? Here’s how to do it right.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JANUARY 19, 2015

But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? Make a template for newsletter content. A featured article related to your work, product or services. Your top 3 blog posts, videos, slide decks, or other content published since the last issue.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Getting your audience to read the articles may be more important than driving traffic to your site.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

AUGUST 2, 2013

2 Create engaging content (Michael Brenner). #5 Lee Odden also wrote this post, 11 Examples of Killer B2B Content Marketing Campaigns Including ROI , which has some good B2B examples. Marketing Soapbox b2b content customer innovation marketing' 5 Be first and fail (Rob Yoegel). #9 9 Borrow from B2C (Roberta Rosenberg). #14

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JULY 31, 2013

It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles. Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. Today getting found online is all about offering valuable content that is shared by others on social media. If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

FEBRUARY 15, 2013

Keep creating valuable and helpful content and messages. A key to successful inbound marketing is having great content and messaging. Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. So marketing’s role is extended into the sales cycle with the need to provide intelligence about what potential customers need and relevant content when they need it. Contact New Incite today.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. Marketers, when you plan your marketing content and campaigns, make sure to test the concepts. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

APRIL 26, 2013

Now marketing must provide content and information online where their prospective buyers go. A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system. A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. Content is more important than ever. Content is more important than ever. Again, without direction or content, your employees and customers will fill the void.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

NOVEMBER 18, 2015

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). Instagram is about 50-50 men and women, whereas Pinterest users are mostly women (70%, according to this article by Agora Pulse ). The Demographic is Different on Instagram and Pinterest.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? You optimize your RSS feed. Traffic soars. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 3, 2014

So it’s not that “content is king,” it’s that “substantial content is king.” Your presence on social media and how others share your content makes a huge difference. Use of images and substantial articles or blog posts are the new winners. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JULY 16, 2014

On the other hand, dropping traditional marketing tools altogether and focusing on new tactics like content marketing and social media alone is also risky. The key is choosing the best marketing tools for each situation, which of course depends on your target audience and your marketing budget.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. In an article in Forbes?BrandVoice, BrandVoice, Turn Off the Social Media Noise , Mike Tittel calls for marketers to curate content, not just broadcast messages.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MARCH 27, 2013

In a great article in Smashing Magazine , If You Love Your Brand, Set It Free , Jose Martinez Salmeron calls this “ brand fluidity.” Your work in loading the social sharing stratosphere with great content and messages will pay off. So it is time to let go of 100% brand consistency and go with the flow.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

FEBRUARY 6, 2013

That is because the nature of inbound marketing is that great content and a strong online presence attract buyers who already have a need. It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content. The two stand-outs were not necessarily the biggest companies.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 8, 2013

I say it’s better because it has higher quality content to read and share. I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 25, 2011

For a great resource on customizing your Facebook page, see Tamar Weinberg’s article on her Techipedia website. You can automate some of the content that is posted to the wall so that you don’t have to invest a lot of time in posting information. You can spend under half an hour a week to maintain your Facebook page.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

MAY 8, 2013

You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

DECEMBER 13, 2011

You need to have others comment on your content and share links to your website! If you don’t blog, share others’ content including articles, videos and blog posts. Make sure all your content and everything you share is tagged with keywords so you get found and followed. You need to leverage technology.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

MARCH 13, 2012

See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ). Detailed or technical information – if your company posts articles, whitepapers or user documentation, link to these documents from the blog to make sure customers and prospects know how to access them and what benefits they will receive from them.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. One of my friends signed up for Twitter, followed me and forgot about it. She mentioned from time to time that she saw my activity, but Saturday she reached her limit.

Social Networks 100

Social Networks Social Media Twitter Curation 100