The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Howwever, we will mainly be discussing the impact of machine learning on marketing.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. At this conference, there are also many questions about ABM, in fact, there is a lot of ‘buzz’ surrounding this topic.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Shana Hyder ’s The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump. Social media has infiltrated every facet of marketing today. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. There is an interesting article about it. There is an interesting article about it. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Directive Agency

FEBRUARY 22, 2019

In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

FEBRUARY 15, 2011

The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Accelerate Slow Sales Cycles with More Sales Enabl.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). – [link] (via @jaybaer) Nice article!

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Buzz Marketing for Technology

JUNE 27, 2008

Read the full article: Enterprise 2.0: Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites. governance. government. guest blogger. HigheredBlogCon. incentives.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

The ROI Guy

SEPTEMBER 4, 2007

For a personal quantification as to the potential value of server virtualization, visit: [link] [1] Anthes, Gary, “Data Centers Get a Makeover&# , Computerworld news article, published November 1, 2005. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Interesting article about online marketing. Interesting article about online marketing.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

B2B Marketing Zone Posts

APRIL 5, 2010

Social Media Budget Ratio in B2B Marketing - Buzz Marketing for Technology , March 9, 2010 What is the appropriate level of budget to support social media for a B2B company? How to Use Article Marketing as Part of Your Social Media Strategy , March 24, 2010. What are the latest trends in search? Customer (164).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. What’s the value of taking a call from an industry journalist who wants to include a quote from your company in a relevant news article? Post on Google Buzz. Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JULY 22, 2014

Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months. Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. Is blogger outreach still an effective PR strategy? What are the best practices for social PR?

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers. 20 Totally Free Buzz Pocket Mining Tools by aimClear. View more documents from Marta Kagan.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

APRIL 13, 2011

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article.

Media 100

Media Advertising Agencies Bandwidth Forrester 100

Martech Advisor

OCTOBER 18, 2019

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” In this type of media, a journalist may mention your brand in a story or write a full-blown article about the brand.

Practices 43

Practices Examples WOM Media 43

Tomorrow People

OCTOBER 3, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. According to Forrester, more than 75% of U.S. This article explains what the metaverse is, how it will transform B2B marketing, and what you can do to prepare for it. Why it’s time for B2B organisations to pay attention. What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Over the past year, there’s been a lot of buzz surrounding the metaverse. According to Forrester, more than 75% of U.S. This article explains what the metaverse is, how it will transform B2B marketing, and what you can do to prepare for it. Why it’s time for B2B organisations to pay attention. What is the metaverse?

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Buzz Marketing for Technology

JUNE 28, 2008

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit: www.djreprints.com. • Order a reprint of this article now. billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester.

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Hubspot

OCTOBER 15, 2013

It’s why we cry at the end of Forrest Gump. Story vs. Article. Journalists remove themselves from articles to ensure objectivity -- but marketers? That''s what differentiates an article, from a story. Shift your focus from writing articles to telling more stories. We’re here to be told a story. Of course not.

Storytelling 28

Storytelling Marketing Budget Creation Buyer Personas Marketing Budget 28

Hubspot

OCTOBER 15, 2013

It’s why we cry at the end of Forrest Gump. Story vs. Article. Journalists remove themselves from articles to ensure objectivity -- but marketers? That''s what differentiates an article, from a story. Shift your focus from writing articles to telling more stories. We’re here to be told a story. Of course not.

Storytelling 28

Storytelling Marketing Budget Creation Buyer Personas Marketing Budget 28

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Lead Scoring Best Practices (Buzz Marketing for Technology podcast). How to Drive Revenue by Improving E-mail Deliverability (eWeek article). Sales is from Mars, Marketing is from Venus (Buzz Marketing for Technology podcast). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. grow - Practical Marketing Solutions , April 12, 2010 The blogosphere is buzzing about the new social media measurement platform SAS Institute Inc. Thanks Chris! announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. This article provides a good, useful summary. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 I will share this on my social media Blog.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Buzz Marketing for Technology

JUNE 27, 2008

In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Read Forresters advice for deploying an enterprise mobile solution. Ill share more from the Symposium in future posts.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100