Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). – [link] (via @jaybaer) Nice article! link] [link] T.J.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

How to Get Coverage in Blogs – Really - Webbiquity , March 22, 2010 B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. How to Use Article Marketing as Part of Your Social Media Strategy , March 24, 2010. What are the latest trends in search? Blog links are valuable for SEO.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Martech Advisor

OCTOBER 18, 2019

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” In this type of media, a journalist may mention your brand in a story or write a full-blown article about the brand.

Practices 43

Practices Examples WOM Media 43

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. Social Media and the Enterprise Customer – Wired PR by uber.la.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

APRIL 13, 2011

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article.

Media 100

Media Advertising Agencies Bandwidth Forrester 100

Convince & Convert

SEPTEMBER 21, 2010

link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. The 39 Social Media Tools I’ll Use Today [link] [link] Jean-Luc Raymond The 39 Social Media Tools I’ll Use Today [link] [link] Estrella Terrazas RT @jeanlucr: The 39 Social Media Tools I’ll Use Today [link] [link] Duc.B

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

MAY 3, 2010

New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. I like numbers. Thanks for sharing your ideas and being part of Savvy B2B! Thanks Chris!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., First, let’s define what PR means from the perspective of the customer (i.e.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 31, 2010

link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. This article provides a good, useful summary. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 I will share this on my social media Blog.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs. Post on Google Buzz.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. You don’t have to hire a PR agency to kiss the arses of the editors any more.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. to be larger than email by 2012 doesn’t hurt, either. Sounds like the merger is a winner.

Business 117

Business Paid Search Agency Social Media Analysis 117

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

SnapApp

DECEMBER 14, 2016

Both groups can help share new content and company news to increase awareness and generate buzz within their networks. We're still in a world where 50% of articles published get 8 shares or less (per BuzzSumo and Moz). You can't simply create blog articles, ebooks and whitepapers, publish them to your website and expect leads.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues.

Twitter 147

Twitter CRM Business Paid Search Agency 147