Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

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Convince & Convert

SEPTEMBER 21, 2010

How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Many brands these days use social media to promote themselves and to reach out to their target audience.

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Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

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Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. – [link] (via @jaybaer) Nice article! – [link] (via @jaybaer) Nice article!

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Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. Great list, looks a lot like the discovery we do prior to content planning. You should be.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. Historical data seemed more robust as well.

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Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Interesting article about online marketing.

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