ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Content Marketing Institute

NOVEMBER 14, 2017

My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody.

Content 103

Content Differentiation Lead Scoring Lead Ranking 103

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Writers mangle #content for 2 reasons. Writing content for marketing takes some adjustment.

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Contently

DECEMBER 11, 2017

At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. ” Create content for humans, not search engines.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Create great content that draws people to you. As more and more people find and benefit from your content, your online presence begins to grow.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

ClearVoice

FEBRUARY 27, 2019

In addition to articles in the ClearVoice blog , keep reading for a glance at the news and information that will take your freelancing expertise to the next level. If you establish a process similar to what is suggested in this article by blogger Darren Rowse , writing can quickly become a more pleasant experience.

Tips 109

Tips Fulfillment Blogger Validation 109

Stevens & Tate

JULY 25, 2022

Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. If you’re not creating content that’s relevant to your target audience, then that content isn’t going to rank well over the long term no matter how well optimized it is. SEO Strategies Should Never Be Set In Stone.

SEO 132

SEO Optimization Tips Lead Scoring 132

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory. ” by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. So, How did we get here? Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Conductor

SEPTEMBER 23, 2021

A proactive approach to SEO competitive analysis helps you understand: Where keyword opportunities are What types of content users respond to for specific keywords What SEO strategies are working for competitors in your space Where you should focus your time to optimize for conversions. Compare Your Rankings and Content with SEO Competitors.

Analysis 119

Analysis SEO SERP Domain 119

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

B2B Marketing Traction

APRIL 2, 2012

That doesn’t help a business’s (or a blogger’s) credibility. So, you need to plan enough time to write quality content. Re-purpose content – use your books, whitepapers, popular presentations, user guides, articles, videos and other content and re-write it (re-purpose it) into your blog posts.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Engagio

JANUARY 12, 2021

Marketing automation : Email opens, event attendance, content downloads, interesting moments, and so on. Social : Who follows you, shares and retweets your content, comments on your posts, and so on. Content download : 10 minutes. You can also: See where you may need new content to engage different audiences. This is it.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. Unfortunately, as time went on, publications began stuffing irrelevant, poorly-written content with specific keywords just to get more traffic. Eventually, search engines realized they had to adapt to account for bad content.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. Aside from remarkable content, of course.). From there, readers can browse content specifically catered to them.

Design 101

Design Examples Best Practices Microsite 101

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

NOVEMBER 29, 2018

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Newspaper is a simple WordPress theme ideal for writing and posting articles and blogs on your website. Smart Galleries.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ’” — Rick Song , co-founder and CEO of Persona 3. In B2B, it always starts with hand-to-hand combat. Cold outbound works—if done creatively. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Rev

MAY 1, 2018

Any good blog platform should have the flexibility to change your domain name without having to lose your content. In fact, 47 percent of buyers in 2016 viewed three to five pieces of content before engaging with a site’s sales rep. To learn more about creating a buyer persona, take a look at HubSpot’s guide.

Buyer Personas 60

Buyer Personas Skype Domain Keywords 60

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Get articles selected just for you, in your inbox Sign up now How to develop and execute a channel sales strategy Your channel strategy should align to your company’s overall sales strategy.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content Marketing Institute

DECEMBER 7, 2017

That’s the question that content strategist and UX specialist Melissa Eggleston answers in her Content Marketing World talk, Zombies All Look the Same: Using Identity-based Content Strategy to Stand Out. This article peeks into Melissa’s messages for marketers. He created a persona for himself that’s “quirky and weird.”

Brand Identity 96

Brand Identity Branding Business CMO 96

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. What do you do?

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hinge Marketing

OCTOBER 17, 2019

If you listen to the way others talk about you and respond to your content you can begin to understand how others perceive you brand. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. Persona research.

Work Management 48

Work Management Marketing Management Service Media 48

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The key to making this strategy work lies in the gated content you offer.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Biznology

JUNE 20, 2013

Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. For example, this site wanted off-the-cuff writing so I tried to break away from formality – this is the main pitch from one of my personas. Always Follow Up.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Outgrow

DECEMBER 8, 2020

– 81% of marketers think interactive content grabs readers’ attention. That’s the power of interactive content ! 6 What Kind of a Blogger Are You? For that matter, this marketing quiz is significantly appealing to even seasoned bloggers. Are you using your full potential when it comes to creating content?

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52