Buzz Marketing for Technology

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. In all cases, the goal is to attract and retain both new and returning customers.

eCommerce 100
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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool. From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth.

Analysis 100
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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Their most often used media and communications tools. Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning' Their awareness of ads and their habits for viewing them. General buying and browsing habits.

Planning 100
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The Tipping Point and your Contact Center

Buzz Marketing for Technology

Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role.

Contacts 100
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States.

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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.

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The Tipping Point and your Contact Center

Buzz Marketing for Technology

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role.

Contacts 100