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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” is an AI-based video generation and analysis tool. Mixpanel added OpenAI’s GPT-3.5 Instoried ’s Cathie.ai

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Content Operations

ClearVoice

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Here are some tips to help you streamline your content operations process : Utilize a centralized content management system (CMS).

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Web analytics provide actionable insights that enable you to continually optimize your website performance. Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Set up analytics. The Only Website Launch Checklist You’ll Ever Need.

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Users can also choose different service packages depending on whether their company is small or tends to fit into the enterprise category.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.