Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. I also wanted to point you towards a few resources that can guide you to the right answers. And duplicate content is ever more problematic.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

NOVEMBER 25, 2019

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

MAY 2, 2018

I don’t have enough resources. I don’t have enough analytics. The fastest way to get support for improving the analytics system is to start making decisions based on the inaccurate numbers–they will be very interested in improving the accuracy. No one does. And everyone does. This one is understandable, too.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

JULY 26, 2017

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Second is analytics. How long have you been migrating to ABM at Enli? We’re about 18 months into the transition. Implementation began in January of this year.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

MARCH 22, 2017

The “be everywhere” strategy only works for brands with resources and dedicated manpower. Analytics — Google Analytics (free). Now that we’ve clarified management and growth, let’s discover how to set up that 15-minute social media checklist. This is the fun part! Step 1: Identify your 2-3 most important social channels.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

JULY 31, 2019

Resources are more Available to Entrepreneurs. With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Precisely because of that, you need to secure some additional funding resources.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

AUGUST 29, 2017

When I initially set up the WordPress blog, I hooked it to Google Webmaster Tools, Bing Webmaster Tools, to Yandex, and to Google Analytics. The more I see that RNNR is influencing the world and becoming an online resource via my good friends Google Search and Bing Search, the more encouraged I am to want to contribute more to the blog.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

JUNE 1, 2018

They have many ambitious ideas but are constrained by limited budgets and development resources. Introduce AI into analytics? And they need to come to agreement on which projects will deliver the most value to the company and their customers in the shortest time. Redesign the Web presence?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

JULY 23, 2019

Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special. For example, there are a lot of search engine vendors, primarily in the Enterprise Search space, that are using text analytics to improve indexing and relevancy scoring for search.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Biznology

MAY 29, 2018

While database-backed CMS and blog platforms can be like catnip to Google Search based on its architecture and how professional Drupal sites tend to be, Drupal can also be a pig hog of a resource-intensive site. CMS Site Analytics. Google Analytics and Bing/Google Webmaster Tools take a second to learn and a lifetime to master.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MARCH 2, 2021

Enterprise resource management software allows you to organize and manage multiple sales channels for your business and handle everything from a centralized cloud location in real-time. That’s why omni-channel selling is so big nowadays, and why you need to create an omni-channel sales approach for your store. And so should you.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

NOVEMBER 9, 2017

Mike, in particular, has deep expertise in text analytics. Fortunately, the industry is full of resources to help you get started in the interim. Perhaps we can be excused for this omission. Our collective 50 years of experience in marketing technology includes AI expertise. First, check out my article on cognitive content strategy.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

OCTOBER 17, 2019

Analytics and campaign management are two examples of functions that can deliver insight and value very quickly. . Unless you have a pure transactional scenario where personalization benefits can be realized pretty quickly, your peers and internal suppliers don’t want to invest in the resources right away. Things are going to come up.

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Biznology

APRIL 3, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This is an economic tsunami ,” according to Chief Economist Mark Zandi at Moody’s Analytics in a VOX feature story about the anticipated global economic catastrophe in March.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Biznology

JUNE 9, 2021

Integrated with your Enterprise Resource Planning (ERP) system, real-time data can be tracked through all kinds of IoT sensors, monitors, and collaborator input. Because AI relies on the communication of real-time data, it can provide analytics regarding that data at a moment’s notice. But AI solves these problems.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Biznology

MARCH 24, 2015

Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator' Google Webmaster Tools is all you really need to become a Google-whisperer.

Google 80

Google Tools Tips Domain 80

Biznology

DECEMBER 16, 2016

If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? Start thinking of it as a resource to be tapped. How will you know to promote that content via your most productive channels? Stop thinking of your data as boring.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

NOVEMBER 7, 2016

Take into account your time and resources and, most importantly, be consistent. By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. or “Subscribe to Our Channel!”. Many business do this weekly or even daily.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

SEPTEMBER 9, 2019

Businesses need to salvage time in order to scale operations and MixMax serves as an all-in-one resource to cover a variety of bases in one shot. Calendar integrations to effectively schedule appointments Collaboration with SalesForce. Sanebox is similar to boomerang as it seeks to give you control of your email inbox and reduce clutter.

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

JULY 28, 2021

There’s development time, man hours, marketing dollars, support resources, etc. Analytics: The rampant explosion of new platforms and new features has made measuring ROI of social media really difficult. All of them except Facebook are still figuring out how to monetize what they do. Creating and launching new features is not cheap.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

JUNE 29, 2020

They will feel understood and will be enticed to buy, while you add to your resources of customer interaction data. It is indisputable that big data analytics and tools improve the customer experience. Customer education ensures both their and your success, so tools like these are extremely valuable.

Marketing AI 104

Marketing AI Top of Funnel Customer Satisfaction Amazon 104

Biznology

MARCH 31, 2015

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Last week I shared a couple Google Webmaster Tools tips and tricks with you. I saved the best for last.

Google 80

Google Tools Tips RSS 80

Biznology

MARCH 31, 2017

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Hot tip: Conduct an SEO audit, review your reader persona, and dive into your analytics before you start. I’ve written about how to find SEO copywriting training resources here.

SME 80

SME Ad Building Copywriting Content 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

FEBRUARY 19, 2014

Keeping pace with new and evolving sales channels demands resources. But too many concurrent efforts spread resources too thin. Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. 1) Keeping up with evolving sales channels by understanding business strengths. So what does that mean?

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

MAY 28, 2015

Neither do they invest in the resources, human or otherwise, to manage the data properly. They built a business case, established a partnership with their IT counterparts, and created a roadmap for the systems needed for data access and analytics. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

FEBRUARY 2, 2017

For a complete education in measurement, and tools for getting a seat at the table, look to her Resources pages at VisionEdgeMarketing. She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Thanks, Laura! Anthony Scriffignano, Ph.D. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. And let me know your experiences.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

JANUARY 6, 2014

Obviously a robust analytics program is a must as well. Google Analytics is getting more sophisticated by the week and it’s still free, for now. Use your analytics platform to track the movement of your content and the on-page engagement. Here is a great resource that provides link building ideas to get you rolling.

SEO 80

SEO Marketing & Strategy Lead Ranking Lead Scoring 80

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

JULY 7, 2020

Usage of conversational chatbots is rising during the pandemic because on one hand, human needs are great and on the other human resources are constrained. Every resource is being drained by Covid-19 demands on caregivers. There is no market category that needs that more than does the healthcare industry. Healthcare Chatbots.

Marketing AI 104

Marketing AI Privacy Interactive Marketing Paid Search Agency 104

Biznology

JUNE 9, 2015

So far, with the limited availability of resources and the amount of competition over keywords, Google doesn’t have to think very hard. You Need to Explicitly Stitch Your Google Analytics to Your Google Webmaster Tools. Google Search is more Rain Man than A Beautiful Mind. to your new site.

Google 80

Google Domain Tagging Analytics 80

Biznology

MARCH 17, 2015

Big Data and analytics software are both very powerful tools on their own that provide the groundwork that enterprises use to make their decisions. Giving software more of the grunt work that is involved in assessing business processes translates to lower resource allocation in this particular area.

Automation 80

Automation Allocation Verticals Consulting 80

Biznology

MARCH 7, 2013

If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for your marketing programs. Photo credit: Wikipedia.

Wikipedia 80

Wikipedia Planning Search Marketing Webinar Metrics 80

Biznology

JUNE 11, 2012

There are no shortage of resources online for persona creation. Speaking of data, let’s not forget analytics. Answering those questions means knowing what questions they’re asking. And that means knowing them and their business. There are a variety of techniques we use for this: Personas. Surveys and Polls.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Biznology

DECEMBER 11, 2013

Do you have the skills and resources on your team to create the broader range of content than you may already have been creating? Lead-scoring metrics are what keep sales teams from wasting valuable resources on leads that aren’t likely to produce revenue. Slap Google Analytics on the site and then … ignore it. Production.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80