Biznology

JANUARY 3, 2018

In the past, we’ve had to resign ourselves to guessing what ideas might pique our customers’ interests. But we now have many ways to learn more about what customers want: Digital ad data around which topics your clients engage with. Web analytics data around what content they view on your site. It’s up to you.

Analytics 146

Analytics Ads Social Marketing Email Marketing 146

Biznology

APRIL 20, 2017

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. Before we start, you may be wondering if collecting customer data is in any way illegal.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

AUGUST 16, 2019

Let’s look at six ways big data helps businesses improve their customer experience and makes their brands, products and services more valuable. When customers want to buy something, the vast majority of them. Ideally, the customer experience doesn’t involve a lot of troubleshooting. Data Informs Competitor Research.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

JULY 2, 2019

When used properly, data can improve customer satisfaction. And here’s some powerful data — a survey of retail customers shows that 91% prefer brands that provide personalized offers / recommendations. The post SearchChat Podcast: Your Customers are Begging for (Better) Personalization appeared first on Biznology.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

Biznology

SEPTEMBER 7, 2021

Suddenly, businesses had to shift their procedures to keep employees and customers safe. Embrace business analytics. Business analytics is where data comes in, and it is every company’s best friend when building an adaptable model. But what exactly is business analytics?

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

DECEMBER 9, 2016

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. After all, holding on to those existing customers is really your bread and butter.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

APRIL 18, 2016

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Most companies I work with don’t use any analytics from website search. Most don’t even know you can get any analytics. Sounds pretty cool, huh?

Research 80

Research Marketing Websites Customer Surveys Keywords 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

MAY 1, 2015

They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing technology that they have painted themselves into a corner, with no easy way out. I understand that except for configuring settings, customization is beyond the budget of any small business.

Work Management 80

Work Management Marketing Management Marketing Automation Services Cost 80

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Biznology

JANUARY 10, 2019

This marketing technology stack is a full suite of software for marketing, sales, and customer service with a free CRM at its core. I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises. How did you get interested in this work?

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

FEBRUARY 28, 2018

At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. This also helps employees connect to the customer and their co-workers better.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

APRIL 6, 2018

There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Obviously, the larger your video budget, the more you care about using analytics. It’s not hard to do.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

NOVEMBER 25, 2019

Essential aspects of marketing and advertising and even customer service have always been extremely hands-on and took a lot of work—especially if you have taken the time to get your app into a number of app stores across a number of platforms such as Apple iOS and Google Android.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

OCTOBER 1, 2018

For example, mobile apps are a great way to connect with customers and streamline transactions. Service businesses, like plumbers and electricians, use mobile technology to communicate with dispatchers and customers to make sure they are on time. For example, it can take care of email marketing, social media management, and analytics.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

MARCH 6, 2017

With search, especially today, customers have dozens of options at their fingertips. Tap into your web analytics. Analytics are beautiful aren’t they? Analyze your customer’s “digital journey”. You have to look past that and analyze if you are getting any business value out of that ranking position.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. Upgrade your lead qualification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

SEPTEMBER 6, 2018

So, if it is terrible, it is a sign of intelligence that your customers avoid it. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. It’s because those are your most determined customers. Bad site search annoys your best customers.

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

JUNE 15, 2020

A chatbot takes some of the burden off of the customer service team. The software can also usually transfer a customer to a human for more assistance. It created a customized WhatsApp chatbot that lets people check for the least-busy shopping times and bases the results on real-time data. Investigate Analytics.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. This rule states that 80% of the revenue comes from 20% of the customers. One way to strengthen the relationship with top customers is to send periodic newsletters to keep them updated about the latest products, services, and offers.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

JUNE 23, 2021

Better audience analytics. As a customer experience, online business events are mostly OK, but far short of “compelling.”. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

MARCH 15, 2012

When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Your least loyal customers begin to buy more from you, increasing their CLV.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

JULY 26, 2017

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Together, we decided to get the customer on the phone and better understand the need. The account manager handed the customer over to the marketing team. The customer was blown away.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

JULY 2, 2018

Model your most profitable customers. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Build a target customer profile. Enrich your customer and prospect records with appended data. And if you have any that I’ve missed, please chime in. Company size.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

AUGUST 3, 2017

Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy. So, if analytics won’t persuade them, what do you do? Dig up the consulting studies on how customer behavior is changing to require reaching them in digital channels. Show them the competition.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

SEPTEMBER 16, 2019

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform. Using CRM software, business owners see a full picture of customers’ behavior, changes, and trends. Brainstorm.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

JANUARY 19, 2021

The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively. Today, the focus is shifting to customer experiences, or what I call “usership,” versus ownership. It’s time for a change.

Distribution 196

Distribution Work Management Marketing & Strategy Marketing Strategy 196

Biznology

MARCH 16, 2018

Another key takeaway: people who search really want to buy from you; they’re your best customers. But in those cases, you’re really just ignoring your best customers. These include: Why you need analytics for your site search. As Mike points out, site search is like an open-ended survey that tells you what your customers want.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

APRIL 13, 2017

Superb analytics. Analytics is also very important when it comes to eLearning. Analytics will enable you to provide your learners with the best possible eLearning experience, so it is yet another key feature to look for when choosing your LMS software. Custom branding. Training certification.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

NOVEMBER 30, 2016

The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. . Don’t worry. It gets you started towards effective outside-in marketing.

Planning 80

Planning Content Marketing API Content 80

Biznology

APRIL 21, 2021

This, in turn, may limit the potential impacts they have on the environment, their employees, and their customers. Meanwhile, in the healthcare industry, big data and analytics are poised to protect the public from the far-reaching detriments that environmental problems pose to wellness. Embracing Sustainability as a Business.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

MARCH 30, 2017

But I’m sure at least some of you would agree that they are not appropriate for all parts of the buyer’s journey nor are they the only consideration for customer interest. In short, analytics can’t capture everything; emotion leading to a predictable outcome can. Only selectively, do offers yield the preferred outcome. Like this post?

Lead Ranking 80

Lead Ranking Buy Advertising Agencies Branding 80

Biznology

MARCH 21, 2019

You have to own the data about the customer. Marketing executives understand this is a differentiator for personalized experiences for customers. It’s what you learn from those customers and how you mobilize it that makes the biggest difference in determining if that data can provide value to you. 0:00 Intro. 29:20 Outro.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91