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5 Types of AI All Marketers Should Know About

Marketing Insider Group

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. According to salesforce, more than 80% of consumers in both spaces say being treated like a person, not a number, is critical to winning their business. The answer is yes—no doubt.

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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

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Personalization and Oracle’s Modern Marketing Experience

ANNUITAS

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. This is the buzz from yesterday at #MME16 in Las Vegas. This is the buzz from yesterday at #MME16 in Las Vegas.

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How to Use B2B Contact Data to Engage with Prospects at In-Person Conferences and Events

SalesIntel

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so.

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12 Personal Brand Building Tips for B2B Sellers

Oktopost

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

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The buzz around account-based marketing at MarTech

chiefmartech

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. We help with that analysis and insights piece. Leadspace surfaces intent data on both a person level and an account level.

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xiQ for Sales | B2B Sales Intelligence – xiQ

xiQ

xiQ is the only B2B Strategic Sales platform that provides real-time, AI-generated (DISC) personality analysis (EQ) with 360° account and industry intelligence (IQ) in one easy-to-use app. Personalize and custom-tailor sales pitches. AI-Based DISC Personality Analyses. AI-Based DISC Personality Analyses.