Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. link] Opinion@Large Great topic/analysis. Thanks for the read.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Buzz Marketing for Technology

JULY 22, 2008

Next: Three tools for seizing control of your business and personal life. Go ahead and register anyway, so you can get access to the recording of the call. Leave a comment. Comments RSS. says: July 9th, 2008 at 11:21 am.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

nDash

FEBRUARY 8, 2022

A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. It’s actually good old public relations. Trust is the end game in public relations and gives thought leadership its edge. . For example: Personal experiences.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. It’s about having a strategy for making your company or organization more like a person and less like a machine. We need to get some VIRAL BUZZ ?going

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

Jay Baer offers an interesting analysis at Convince and Convert. – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. Although, this analysis is from 2+ years of posts.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. I was very interested to read your analysis as it chimes with how we've organised our approach online.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

APRIL 26, 2012

Lee: If you’re asking a search person, then clearly there’s a very obvious. But, so I had the influence of public relations and the content. caricature of our customers, but using a lot of data and analysis to then. Lee: Well, Instagram is my favorite app to use , personally. personally interesting.

Social Media 136

Social Media Optimization Media Buying Cycle 136

Valasys

NOVEMBER 5, 2018

The person who provided their contact information to you so they could download your eBook might have been interested solely in its contents. Your job as a marketer is to take that persons young curiosity and nurture it until it evolves into product interest. Email Marketing. Conversion Rate Optimization (CRO). Retargeting.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Convince & Convert

APRIL 7, 2010

I’ve personally discovered several restaurants that way). Is it scalable to give every single mayor or person who checks in 20 times something for free? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

FEBRUARY 25, 2010

Obviously, ThinkGeek has personality. They wrap every product with personality, plus they seek out some pretty strange stuff that you just can't get anywhere else. However, they've won me over on the personal side. link] [link] John S Great in-depth analysis! link] loved the example and the analysis.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. I've been thinking about making it my conference travel/presentation device.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. This is especially true when you know the person offline too and can see the gap between reality and what they post online.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Buzz Marketing for Technology

JULY 22, 2008

I drew a line below it and told the 11-person, multi-departmental group in the room to help me pinpoint some of the issues that have gotten in the way of making progress on their effort to add the features and functionality at their website. They laugh at feeble attempts and get the message that the presenter is a “real&# person.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

NOVEMBER 2, 2010

Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. Public Relations Specialist - expert. www.anonymize.it.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 22, 2010

Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). I am a management professor that practices personal branding and speaks about SM. Whatchew Talking Bout?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. link] @Brett2point0 Excellent analysis, Jay. Content is king, agreed.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 8, 2010

We can take these very accessible tools and figure out how to create a customized mosaic that fits our lives personally – and as business owners, how to market professionally. Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy? #in Great post!

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Excellent for down-and-dirty competitive analysis. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Retweet, But Never Surrender: The B2B Marketing Manifesto - B2B Ideas @ Work , September 24, 2010 I’ve never met Doug Kessler in person, but I like the way he thinks and writes.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

MARCH 2, 2010

Not the ready, fire, aim email that’s the bane of your inbox, but smart, contextual email that sends the right message to the right person at the right time. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth.

Business 117

Business Paid Search Agency Social Media Analysis 117

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

DECEMBER 8, 2020

In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns. Sure, online publications related to lawn mowers would be great.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 2, 2010

Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I like math and analysis and reality. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Excellent for down-and-dirty competitive analysis. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

JUNE 1, 2017

AI can analyze sales calls far faster than any sales manager could -- in fact, it would take 9 years of nonstop sales call analysis for a human being to compete, and that’s if they didn’t take vacation or sleep. 4) Public Relations Managers. Artificial Intelligence Disruption is Already Happening. Likelihood: 96%.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

Magisto

OCTOBER 3, 2019

Analytics – It can refer to either the data or the analysis of that data to be able to communicate it, recognize patterns, understanding behaviors and so on. An API allows an application to extract information from a service, and use it for another application, or analysis.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40