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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And he lives by the philosophy, “Those who did it have a responsibility to teach it.” And, interesting fact – he is a Little League baseball umpire!

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

It still isn’t the same as being physically present in a different environment. . You might also follow the Amazon Go strategy: Create a touchless experience by letting patrons order from their phone or just take what they’d like and automatically charge them after they leave. Create a Consumer Product Sample.

Examples 357
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How marketers can mitigate bias in generative AI

Martech

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. This is due to both the surge in new content creation and the various combinations of messaging and images that could be presented to a consumer.

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Promises and pitfalls of voice technology in marketing

ClickZ

The immersive effect of being present in the most beneficial place – the consumer’s home. Gamification and ‘send-me-a-sample’ campaigns. Last summer, DKNY held a similar campaign, offering perfume samples to users of Google Assistant or Amazon Alexa who asked a voice assistant for a sample.

Amazon 135
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5 ways marketers can instil AR into their business plan of action

ClickZ

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on.

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8 Marketing Takeaways from Behavioral Economics

Content Standard

While traditional word-of-mouth can increase your customer base, online reviews (such as on Facebook, Yelp or Amazon) are also important in serving as social proof for consumers. Framing: How marketers frame choices, set the context and present information can influence consumers’ decisions.

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How to price your ebook to maximize sales and profits

ConvertKit

Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform. Image via Amazon. If you package your ebook as a Kindle book and sell it on Amazon, here’s the cut you’ll get from Amazon: You’ll get 70% if your ebook is priced between $2.99 Image via Amazon.

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