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How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Guest post by Beth Kotz.

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert ponders the nature of our personal power – and how we should choose to wield it. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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What is Content Personalization Marketing and Its Importance?

NetLine

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering. Think Amazon.

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B2B Buyers Know Their Customers. Does Amazon?

Martech Advisor

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. If neither of these options works, then they should abandon the market entirely, (and presumably focus their efforts elsewhere with greater success.).

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Marketing And The Internet Of Things

Marketing Insider Group

Did you know there are already almost twice as many “things” connected on the internet than people? This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. How will this impact our marketing strategies and plans? The Internet of Things and Marketing.