The Death of the Third-Party Cookie: What Marketers Need to Know
Hubspot
FEBRUARY 24, 2020
What do marketers and Sesame Street monsters have in common? In late 2019, Google Chrome made up more than 56% of the web browser market. The truth is, Google Chrome's third-party cookie phase-out could heavily impact some areas of the marketing and advertising space, while other tactics will still stay pretty much the same.
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