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Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

According to data from Crunchbase , Web3 startups attracted unprecedented levels of investor funding last year: almost $18 billion was invested across more than 1,300 Web3 startups in 2021 — more than the total funding invested in such companies in 2018, 2019, and 2020 combined. Which Industries are Embracing Web3 Startups?

Startups 100
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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. And, interesting fact – she has one brown eye and one green eye!

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9 Chatbot builders to enhance your customer support

Sprout Social

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. 6 features to look for in a chatbot builder When choosing a chatbot builder, some features will be more valuable than others depending on your business needs and how you want it to interact with customers and integrate into your marketing strategy.

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Intentional inventing: own the intellectual property that leads the future

Biznology

First, does someone else own your business and value it? If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. But often, they buy early stage startups to acquire their people, products, and patents. How far does their IP go? The surprise is the IP clusters.

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New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Most companies and startups are linear. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Now, they are doubling down on content marketing. But that future may not be far off.

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Why You Need Snapchat In Your B2B Marketing Pocket

Navigate the Channel

While 45 percent of Snapchat users are in the 18-24 age range, and 25 percent among the 24-34 demographic, there has been a surge in users over the age of 35, according to a recent Business Insider report. And, B2B marketers have taken notice. Post teasers encouraging them to follow your brand.