Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Optinmonster

APRIL 24, 2024

Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. At OptinMonster , email opt-ins are the core of our work.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Martech

MARCH 4, 2024

If people follow procedure (good luck on that), the errors will be caught and corrected before they go live. Make sure you’re on great terms with the customer service lead. Let’s say you have a very small collection of webpages on a narrow topic. You rely on that category tag to identify the correct articles.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Martech

JANUARY 9, 2024

One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. One of the primary uses for AI is better automating customer journey orchestration. Create predictive reporting models.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

MARCH 8, 2024

Women hold 60% of all North American marketing jobs, according to data from LinkedIn , and women now hold 52% of CMO roles. One area of marketing where women seem to be doing well is SEO. SEO agencies, according to a new report by Enough Digitial. The report is based on data from more than 2,000 employees from 102 U.K.-based

Advertising Agencies 117

Advertising Agencies Paid Search Agency Ad Agencies CMO 117

Martech

FEBRUARY 23, 2024

Contestants on the show make alliances, but as the number of contestants dwindles, allies are forced to turn against one another. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Email Marketing 113

Email Marketing CAN-SPAM Work Management Advertising Agencies 113

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Domain-based Message Authentication, Reporting and Conformance (DMARC) helps domain owners specify which actions to take when an email fails authentication.

Rules 132

Rules Google Marketing Automation Services Paid Search Agency 132

Martech

APRIL 16, 2024

Some are compatible with Google Analytics and Adobe, while others are designed to work with only one. Fees vary widely depending on factors like the number of pages on your site, the number of domains (including subdomains) and the traffic volume. After all, investing in the right tool now can save you headaches down the road.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Martech

FEBRUARY 20, 2024

One of the areas hit first and hardest by these layoffs was these companies’ DEI efforts. At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Before we get to that, let’s make one thing very clear.

Business 107

Business Paid Search Agency Work Management Sample 107

Ahrefs

FEBRUARY 19, 2024

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article, … Read more ›

SEO 98

SEO 98

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Annual spending on CDPs is predicted to grow from $2.13 Annual spending on CDPs is predicted to grow from $2.13

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 113

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 113

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 3.

Social Media 65

Social Media Template Work Management Marketing Management 65

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. So, what’s on the up? First things first.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

APRIL 19, 2024

It has a custom attribution engine that provides citations for all its answers. If you don’t feel like asking questions, it can condense key points and format them for emails, presentations, blogs and reports. One other issue: There’s an old saying that the devil is in the details.

Pricing 94

Pricing Price Click Rate Efficiency 94

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels.

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. London-based retailer River Island uses Tags to make this reporting process easier.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

SmartBug Media

OCTOBER 20, 2023

For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business. Influenced revenue takes into account all of the interactions or engagements made throughout the buyer's journey. percent to lead creation, 22.5

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. What is Social Media Automation? Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. Unlike traditional businesses, which often prioritize long-term growth and employ various metrics to gauge success, private equity firms adhere to a fairly stringent perspective, assessing every action's direct impact on revenue.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. There’s less noise in your niche (or market, if you are setting out to create one). emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Martech

FEBRUARY 15, 2024

Methodology: Based on conversations with “2000 people based in the U.S. ” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. 25% are gearing up to jump on board. .”

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

AUGUST 25, 2023

In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one. funnels, pathing) compared to Standard Reports, which allow businesses to monitor data. Q: How do they interact with/impact other data/reports in GA4?

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. However, user feedback surfaced common complaints. Why we care.

Marketo 110

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 110

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. For B2B brands, it is no longer a question of whether or not influencer marketing works.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

JANUARY 29, 2024

Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Most brands with sufficient digital maturity to extract value from a CDP must by now have considered implementing one. The post The CDP space saw sluggish growth in H2 2023 appeared first on MarTech. billion, up from $2.3

Forecasting 112

Forecasting Trends Resources Features 112

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. This is an important distinction and one you have to keep in mind. says Harris.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Advertising Channels Google 120

Sprout Social

FEBRUARY 1, 2024

With capabilities like batch uploading your posts for the month, creating a weekly or monthly schedule, and built-in tools that make content publication easy, your time will be freed up for tasks that your business needs you to focus on instead. And why is spending time to discern the right one for your business worth it?

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

FEBRUARY 15, 2024

I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Find out what is working, what goals the new team has and what tools they use.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

chiefmartech

NOVEMBER 7, 2023

I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. Sign up here , and we’ll send you the all-access link.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

readwrite

APRIL 24, 2024

send visitor information to multiple online advertising brokers, according to a report. Although it displays no ads on public pages, the footer suggests it is managed by a vendor named SportsEngine[.]com. CAN oversees the ads.txt files for all the mentioned UK domains. At least 18 government websites in the U.K. and the U.S.

Ad brokers 97

Ad brokers Paid Search Agency Advertising Agencies Ads 97

Martech

APRIL 11, 2024

That’s a question I’m asked regularly, likely because all companies are curious about their competitors. Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others.

Marketing Automation Services 127

Marketing Automation Services Bundling Marketing Management Public Relations 127

Martech

MARCH 7, 2024

Can it be that it was all so simple then? It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 Deprecation has been postponed again and again.

Privacy 119

Privacy Advertising Agencies Work Management Marketing Management 119

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. These platforms have become important tools for brand marketers implementing people-based marketing strategies, especially in the age of AI since these technologies rely on a solid data foundation to deliver insights and generate content.

Marketing AI 113

Marketing AI Effectiveness Privacy Ideal Customer Profiles 113