ai 
Vision Edge Marketing
FEBRUARY 27, 2024
Artificial intelligence (AI), despite its potential for objectivity, can inadvertently contribute to the echo chamber. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. Beware of These 5 Ways AI Can Amplify Confirmation Bias The use of AI can potentially amplify confirmation bias.
Marketing Insider Group
JANUARY 8, 2024
A seismic shift is underway, brought on by one powerful acronym: AI. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.
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Vision Edge Marketing
MARCH 19, 2024
As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does AI fit into your mosaic? At this moment in time, AI lacks emotional intelligence. In a short time, AI has made significant strides.
Marketing Insider Group
APRIL 5, 2023
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. But how can we ensure that AI-driven content is used responsibly?
Advertiser: Interactions LLC
But in the world of customer care, getting AI right - deploying it in a way that helps customers get things done quicker and easier, removing frustrations and roadblocks - is easier said than done. This eBook will teach you how to use AI to improve the customer experience, while significantly cutting costs for your business.
Martech
APRIL 10, 2024
Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. All-in on AI. CEO Joanna Milliken Fuel for your marketing strategy.
Convince & Convert
MARCH 7, 2024
From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? AI makes an impact. Teams that use AI are more likely to meet their goals. Built-in is better.
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In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)
Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
Advertiser: ZoomInfo
This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)
Advertiser: ZoomInfo
Prepare your organization for automation with AI. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you!
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results.
Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike
Thanks to AI's emerging role in project management, we can finally restructure our teams to achieve more. Join our panel of thought leaders to learn where AI is taking us and how to get there. AI's role in promoting collaboration within teams. AI's role in promoting collaboration within teams. And much more!
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
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