EveryoneSocial

FEBRUARY 22, 2022

Even post-pandemic, digital tools like video calling and online collaboration aren’t going away. There are two major activities involved in building your digital professional brand: Present yourself fully and accurately online by updating your Linkedin information so that it reflects where you’ve been in your career and where you want to go.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Funnelholic

DECEMBER 1, 2015

If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly. Share what you read: that’s right, if you are immersed in your industry and read about it regularly, share your new-found discoveries with prospects and social networks alike.

Aggregators 70

Aggregators Social Networks Budget Programs Cold Calling 70

Biznology

MARCH 22, 2017

From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. Content aggregator — email subscriptions (free) and Feedly (free). My mantra is to K.I.S.S.

Social Media 138

Social Media Advertising Channels Media Work Management 138

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. A social media listening tool can help uncover those questions.

Social Networks 128

Social Networks Communities Network Marketing Social Media 128

TrustRadius Marketing

JANUARY 23, 2018

Nowadays, your social media needs to be a customer service nerve center, sensitive to every mention of your brand, as well as a tool used to aggregate data about customers so you can learn what they really want. That’s where social customer relationship management comes in. What is Social Customer Relationship Management?

Work Management 40

Work Management Marketing Management CRM Tools 40

Writing on the Web

FEBRUARY 5, 2014

Here are a few tools you can use. Particularly when researching social networks, comments are often biased in favor of negativity. Blogs : Look for established blogs in your field by using a blog aggregator site like AllTop.com. Use a tool such as the #Discovery feature to type in possible Twitter topics.

Research 100

Research Aggregators Press Social Networks 100

Buffer

OCTOBER 1, 2018

Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) If you want to run a user-generated content campaign, this blog post goes into the fine details, including examples and tools you can use. Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

NOVEMBER 26, 2018

LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. You can use a tool like NameChk to both brainstorm and confirm that your name of choice is available.

Social Media 105

Social Media Social Marketing Media Business 105

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Measurement. What Neuromarketing Can Teach Social Media by Social Media Today.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. InsideView also tells you who you are connected to in Facebook or LinkedIn. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Webbiquity

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Syndication is also helpful. And of course writing compelling content for your audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Scoop.it

MAY 1, 2019

But why is curation such a nice tool to leverage employee advocacy? First, a quick reminder: social selling is all about using social media to generate relationships, leads, and eventually, sales. ”Salespeople can be ideal curators because they would never just pass on every piece of content (like an aggregator would).

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Biznology

MARCH 23, 2015

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Why do people obsess over LinkedIn Connections or Twitter followers? Data is aggregated from a large number of sources. Ross, Cynthia M. Beath and Anne Quaadgras, Harvard Business Review.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom is using a third party product for this.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Parse.ly

AUGUST 22, 2019

These products, collectively, add 15% more traffic to our network on a good day, but individual sites might see 1-3x more traffic from these tools than they would from instagram.com alone. . How social interactions factor into referrals. How social interactions factor into product development. But that data isn’t gone.

Social Media 81

Social Media Traffic Media Privacy 81

Buffer

AUGUST 12, 2019

Twitter LinkedIn Snapchat Pinterest. Yet when you hear about strategies for marketing to social networks, you rarely hear about Reddit. That’s how the best social networks thrive! Use Reddit as a Customer Research Tool to Find the Latest Trends. We do this for social media content on our Buffer feeds.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. And get results that fuel your brand awareness and social strategy.

Tools 72

Tools Enterprise Management Curation Peer-to-peer 72

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 and how social media tools can be used by learning professionals. The goals of the event are to: * Introduce you to new tools and methods for work and learning.

Ning 100

Ning Web 2.0 RSS Social Networks 100

Vidyard

SEPTEMBER 15, 2014

Being able to track viewer metrics on which community members are engaging with video, and adding calls-to-action to the end of videos are tools designed directly with marketers in mind. The analytics don’t work on videos hosted through 3rd party video hosting tools, so brands will have to upload their videos directly to Facebook.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Sprout Social

FEBRUARY 7, 2024

This is where competitive intelligence tools can help. In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. We’ll also discuss the benefits of using these tools and how to make the most of them. What is a competitive intelligence tool? Do you need to post more engaging content?

Budget Programs 92

Budget Programs Tools Eye-Tracking Enterprise Management 92

Smashmouth Marketing

DECEMBER 26, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? an anti-social marketing tactic? how should social media filter spam?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? an anti-social marketing tactic? how should social media filter spam?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Hubspot

MARCH 29, 2013

And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. Instead, they were a bridge technology -- a hold out until the social and mobile infrastructure could allow for a better set of tools. Social Networks Get More News Centric. The times, folks?

Google 28

Google RSS Aggregators Social Networks 28

MLT Creative

DECEMBER 23, 2011

B2B response to social media is crucial. B2B companies using social sites such as LinkedIn for marketing should be willing to respond to their followers, as B2B customers have higher service expectations, says TagMan CEO Paul Cook. "In LinkedIn polls boost business buyers' engagement. B2C Marketing Insider.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

APRIL 10, 2019

Structured data markup works a little differently for social platforms. This requires Open Graph Protocol and similar languages that ensure your website and blog content appear in an easy-to-read way when you promote this content on a social network. Facebook Validation Tool. Twitter Validation Tool. Twitter Cards.

Organization 78

Organization Marketing Websites Optimization SERP 78

Sprout Social

MARCH 8, 2019

To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. What is online social listening? When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest).

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. This goes beyond tracking Twitter at the aggregate level.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. Track and aim to halve the aggregate amount of non value added time.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Google Removes Page Rank from the Webmaster Tools. A Robert Half Technology study announces 54% of companies blog social media sites. Social Networking Sites Account for More than 20 Percent of All U.S.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Buzz Marketing for Technology

OCTOBER 4, 2008

tools give all of us an opportunity to participate in and manage our own learning. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. t use these tools grew engagement by a mere 1%. (An

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 22, 2008

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. BLOG TOOLS.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 139

Analysis Enterprise Management B2B Marketing Lead Ranking 139

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

Social Media 116

Social Media Media Paid Search Agency PR 116

Hubspot

NOVEMBER 24, 2011

Facebook Launches Revamped Insights Tool for Business Pages. Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Why We're Thankful for LinkedIn. LinkedIn Launches Company Status Updates. LinkedIn Launches "LinkedIn Today".

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28