seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

Google 98

Google De-duplication SEO Keywords 98

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? So let’s begin.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments. Blame Google. Neither does our overlord, Google. It’s a problem. Editing can take it home.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Hubspot

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).

Statistics 100

Statistics Google Click Rate Adwords 100

Writing on the Web

FEBRUARY 5, 2014

How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. You still need to research beyond what you already know or assume. He is continually researching and discovering more about how theories apply to real people in the real world.

Research 100

Research Aggregators Press Social Networks 100

ANNUITAS

MAY 2, 2023

These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. The slide deck listed above breaks out each region and provides an aggregate summary. Google Quality Ratings Guideline (Version 5.0). We’ve been covering industry news (i.e., Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

APRIL 29, 2024

Sprout Social With integrations to platforms like Google My Business, Yelp, TripAdvisor, Facebook and Glassdoor, Sprout Social helps users centralize their social media and review management. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message.

Work Management 88

Work Management Marketing Management Service Brand Identity 88

Martech

AUGUST 30, 2021

All the while, Google continuously becomes more intelligent, using machine learning and AI to serve users the most relevant information in the most effective way. The SERPs are more complex than ever, with Google entities becoming the direct competition. Data aggregation and collection is an important step in your maturity in SEO.

Automation 117

Automation SEO Aggregators Act-On 117

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. This is compared to just 47 percent without incentives who said the same. This is compared to just 28 percent without incentives who said the same.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Some marketers have more incentives to use automation than others, and those who do often see more benefits, according to previous research.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links. Set Up Email Alerts in Google Webmaster Tools.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? It supports Google and Bing.

Research 59

Research Optimization SERP FAQ 59

chiefmartech

JUNE 4, 2023

A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” ” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The topics they’re researching. And most were nowhere near reaching their full potential.

SEO 190

SEO Tools Marketing & Strategy Lead Scoring 190

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google. Research scenario and tasks.

SERP 66

SERP Google Purchase Intent PPC 66

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 229

Aggregators Work Management Marketing Management Service 229

Nuvi

DECEMBER 8, 2021

Google Business Profile views and actions are up 17% in 2021. The Importance of Google. Not only are shoppers doing product research on Google, but they’re also using a retailer’s Google Business Profile (formerly known as Google My Business) to learn about retailers before doing business with them.

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

seo.co

FEBRUARY 15, 2022

If you are just starting out, check out Blogger.com, a blogging platform owned by no less than Google. Enabling RSS aggregator for your blog helps readers follow it conveniently. One way to figure out what people are interested in is to study trending topics via Google Trends. You can also give Tumblr and WordPress.com a try.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Launch Marketing

AUGUST 7, 2019

If this sounds like a challenge you’ve faced in the past, here are four easy ways to stay away from a writing rut: Research your audience’s interests and pain points. Another useful tool to consider using to research your audience’s interests is Google Trends. Scan your favorite industry blogs for inspiration.

B2B 131

B2B Aggregators Keywords Curation 131

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? How is Google Analytics 4 different from Universal Analytics? What is Google Analytics 4?

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Parse.ly

MARCH 18, 2021

More people than ever are doing their own research and looking for reputable content, so understanding search referral traffic and bolstering SEO should be top of mind for content teams going forward. The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews.

Content 105

Content Aggregators Webinar Metrics Verticals 105

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Vidyard

JANUARY 16, 2017

But when salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. When it comes to successful prospecting, here are three methods I’ve always found to be highly successful: 3×3 Research. Google Alerts, Owler, and Glassdoor.

Outreach 50

Outreach Research Video Marketing Personalization 50

Aberdeen

MAY 14, 2020

That examination was an aggregate view over the past 365 days, and simply confirmed previous research on the topic. Although valuable, an aggregate view often misrepresents underlying dynamics. MySQL was and remains the most popular at the aggregate level when evaluating activity over time (Figure 1).

Marketing Management 97

Marketing Management Aggregators Acquisitions Mobile Marketing 97

Martech

NOVEMBER 12, 2021

Sellers and aggregators. Also there were the partners who offer services for sellers: PickFu, the consumer research vendor, and GETIDA, an Amazon auditing service, for example. Also there were the partners who offer services for sellers: PickFu, the consumer research vendor, and GETIDA, an Amazon auditing service, for example.

Amazon 94

Amazon PPC Cross-Selling Aggregators 94

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? All publicly available data is fair game.

Marketing AI 92

Marketing AI Work Management Marketing Management Business 92

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Directive Agency

SEPTEMBER 15, 2023

Main Features: SpyFu specializes in competitor keyword research and Google Ads insights. With SpyFu, you can quickly aggregate top ad competitors on a separate tab. SpyFu’s Ad History tool helps with the research process by showing you your competitor’s most profitable ads and keywords historically by keyword.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

Main Features: SpyFu specializes in competitor keyword research and Google Ads insights. With SpyFu, you can quickly aggregate top ad competitors on a separate tab. Click on “PPC Research”. Q: How do I find my Google Ad competitor keywords? Here’s an example of how we do it: Log in to [link].

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

NuSpark Consulting

NOVEMBER 17, 2017

This doesn’t always happen immediately, but over time and with enough targeted frequency, ads can encourage people to revise their search behavior and just type in the name of your business into Google or go right to your website. This may not have been possible without the increased awareness provided by a banner ad. Benefits of Display Ads.

Display 191

Display Advertisements Advertising Ad Frequency 191

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Navigate the Channel

NOVEMBER 10, 2023

50% of companies overall are using the location data they aggregate from customers to target them. Research companies that are on the cutting edge in your area. The Internet is known as the great equalizer in terms of marketing budgets, but only if a company knows how to use that budget.

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65