Martech

JULY 20, 2021

The Weber community in France was already highly engaged and active. What makes the Teester platform so valuable is that no training is needed for our customers. “Our French team ultimately took the lead and became pilots of the solution and initiated the change in process,” explained Collard.

User-Generated Content 117

User-Generated Content Video Marketing Generation Marketing Management 117

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Many AI models are trained in the past,” Jeff explains.

Marketing AI 128

Marketing AI Social Media Trends Work Management 128

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. It was my excitement about using the self-serve NetLine platform lead gen tool to test targeting strategies across your 15K+ library of publishers, and the training to get me up to speed to jump in.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Pam Didner

MAY 7, 2021

If we could train machines to differentiate muffins from dogs, we could also train them to perform more complex tasks, such as being able to recognize faces (aka facial recognition), interpret traffic lights (autonomous driving), decipher sentiments (decode texts to provide appropriate responses) and more.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Buffer

JULY 20, 2021

There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. Research ‘ estimates that aggregate economic output would have been $16 trillion higher since 2000 if racial gaps had been closed.

Startups 87

Startups Small Business Marketing Communities Aggregators 87

Sprout Social

MARCH 19, 2024

AI insights for government Governments can use AI insights to improve public services and policies and engage with communities. Step 3: Data analysis The tool analyzes the processed data by picking out important parts or patterns it is trained to recognize from pre-processed, labeled datasets.

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Hubspot

MARCH 10, 2020

Last year, I decided that I wanted to invest in personal training. With data aggregator tools, your local information will be sent out to several directories. Be involved in the community. While promoting your business locally can seem like a hard task, just being involved in your community can make a big difference.

Promotion 97

Promotion Business Loyalty Hubspot 97

Hubspot

AUGUST 29, 2019

PRNEWS started as a weekly print newsletter over 70 years ago, and today still serves as a comprehensive, go-to resource for the PR community. I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Buzz Marketing for Technology

SEPTEMBER 23, 2008

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. Their new product LearnSocial is a revolutionary new way for businesses to train employees.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Biznology

JULY 28, 2021

The social platforms may not care, but every time they roll out a major change, there’s a massive ripple effect of everyone having to update their own platforms, software or even things like training materials. How do you aggregate them into one cohesive picture? And it wasn’t easy in the first place!

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Huptech Web

OCTOBER 6, 2023

However, it wasn’t used for advertising at that point—it was used for aggregating information. It’s not just about boosting conversion rates or building a brand community; those are fantastic perks for implementing UGC in your brand. A brand is no longer what we tell the consumer—it is what consumers tell each other it is.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Convert

OCTOBER 27, 2020

With the recent acquisition of Optimizely by Episerver and the current state of the world, CRO communities are investigating Optimizely alternatives. We see what individual CROs have to say about Optimizely, but what do Optimizely formal reviews look like on the top aggregated rating sites like G2C, TrustRadius, Software Advice, Capterra?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Moz

MARCH 2, 2021

But first, I want to share WHY I think sharing this type of research is so important for the SEO community. We have thriving communities and excellent basic training materials. Of course, correlation does not imply causation, and aggregated data does not guarantee an outcome for individual sites.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Hubspot

OCTOBER 10, 2012

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. 4) Establish a Community Knowledge Base. So why not engage them to do just that? 5) Help Your Peers. Record it all and you’ve got some powerful content.

Communities 28

Communities Peer-to-peer Generation Skype 28

Content Marketing Institute

SEPTEMBER 28, 2018

This comeback from Virgin Trains worked well based on the number of “likes” and retweets (the brand averages about three retweets in a typical post.). Pay special attention to community-aggregated sites like Reddit and Quora because these places are where experts get “discovered.”

Social Media 111

Social Media Tools Work Management Media 111

Customer Experience Matrix

SEPTEMBER 11, 2009

Despite (or because of) his lack of technical background, and without any formal QlikView training, he created a very nice system to find prospects based on different characteristics and create ad hoc statistical summaries. But users do need some training to be effective – something that advocates are sometimes reluctant to admit.

Social Media 120

Social Media Media Cable Terms and Conditions 120

BOP Design

AUGUST 14, 2018

While not the only SEO tracking software tool out there, Moz has been around for a while and wins at being straightforward, current, accessible and having a huge community for helping ferret out and solve SEO-related issues. There are many web analytics tools out there, but Google Analytics is a great place to start.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Content Standard

NOVEMBER 1, 2018

“For marketers and advertisers, chatbots also provide much more data on individual and aggregate customers which can be used to learn and develop new engagement strategies. The KLM AI is trained to answer more than 60,000 questions, and it learns in real time. A Chatbot Is a Community Effort.

Planning 81

Planning Paid Search Agency Marketing & Strategy Copywriting 81

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

These beginnings lack the support or attention of product launches, yet in aggregate, customer success is more critical than ad campaigns or logos. For complex products, offer different levels of training. For business-related products, they take this training with them if they change jobs. There’s something for everyone.

Planning 48

Planning Ideal Customer Profiles Thought Leadership Budget Programs 48

Hubspot

MAY 11, 2020

Meanwhile, traffic to HubSpot Academy , our free online training program, has more than doubled in recent weeks, and our Marketing Blog has experienced a 40% increase in weekly organic traffic. The pandemic has triggered a striking surge in the very thing that many marketers care about most: audience attention.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Paul Gillin

JUNE 29, 2011

One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Webbiquity

FEBRUARY 1, 2010

5 Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. How a 40,000+ Employee Company Trains its Employees on Social Media by Mashable. Social Media Dashboard Aggregates Data by MediaPost Online Media Daily. The Big List of Social Aggregators by Search Engine People. Chris Aarons. David Berkowitz.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Moz

AUGUST 7, 2019

There appears to be a dip immediately following my departure, however, it looks like my predecessor, Colin Campbell , has picked up the slack and got the train back on the rails. It wasn’t anyone's fault - this was largely due to a startup founder thinking about building a community first, and then bringing SEO into the picture later.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. Track and aim to halve the aggregate amount of non value added time.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Content Marketing Institute

JULY 11, 2018

As Robert Rose recently remarked , the implications of GDPR’s vaguely written rules for personal data aggregation and opt-in transparency may not fully come to light for years. Storytelling can help users connect with your retail brand in a positive way and build a connection that might motivate them to initiate a new retail therapy session.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Hubspot

JANUARY 21, 2019

Incubators help startups accelerate their growth by providing support through management training, office space, capital, mentorship, and networking connections. Feld aggregates practical advice from founders and investors about startups, growth, and raising money. Rework — By Jason Fried and David Heinemeier Hansson.

Startups 89

Startups Burn Rate Work Management Validation 89

Buzz Marketing for Technology

OCTOBER 4, 2008

Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate stimulate peer-to-peer learning and ideation, as well as facilitate communities of practice in which organizations can leverage the collective knowledge of their employees."

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology.

Wiki 100

Wiki Web 2.0 Work Management Class 100

Buzz Marketing for Technology

JUNE 27, 2008

That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); Gonzalez & Mark 2004) in which they operate, the overlapping work activities that largely share the same tools but different rules, communities, and divisions of labor.

Work Management 100

Work Management Research Verticals Press 100

Buzz Marketing for Technology

JUNE 27, 2008

Was the training inadequate? When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Gil Friend.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was the training inadequate? When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Gil Friend.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. As a way to gain additional, organic links, those included in the list can show off their inclusion with a community badge.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. First, scientific knowledge is difficult to aggregate. Zimmerman, A., Nathan Bos. Johns Hopkins.

Communities 100

Communities Practices Sample Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Communities of Practice. Definitions of PKM revolve around a set of core issues: managing and supporting personal knowledge and information so that it is accessible, meaningful and valuable to the individual; maintaining networks, contacts and communities; making life easier and more enjoyable; and exploiting personal capital. ?Employers

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

DiscoverOrg

JANUARY 6, 2017

Distributed every week, this key dashboard shows our performance in aggregate for marketing and sales as well as by Team, location, and even the individual SDRs and Account Executives. Beginning with the creation of a dedicated Learning & Development team in late 2015, last year the team: added in-app training.

Paid Search Agency 120

Paid Search Agency Full Circle Insights Training Top of Funnel 120

Salesforce Marketing Cloud

NOVEMBER 14, 2022

Here, we dig deeper into what our latest (and biggest) product innovations mean for our Trailblazer Community. After announcing our strategic partnership with Google at Connections , we’re using new privacy-safe integrations for ad activation and aggregated insights that deliver more personalized and efficient marketing.

Enterprise Management 98

Enterprise Management Ideal Customer Profiles Advertising Agencies Work Management 98

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. Then of course you went on to do a lot of community management/social media management type work before joining Aetna.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113