Kevin Indig

MARCH 8, 2023

But now, AI tools significantly reduce content creation bottlenecks and allow companies to create programmatic content at scale even if they don’t aggregate user-generated content, products or data. Mind you, none of the three examples is an aggregator - they're all integrators ! The benefits go beyond just more traffic.

SEO 59

SEO Aggregators Keywords Traffic 59

Zoominfo

OCTOBER 15, 2020

After evaluating several alternatives and testing countless data samples, we met Clickagy and its visionary founder Harry Maugans. The logic used to determine if the aggregated behaviors of individuals at a company should be surfaced as a signal is determined by the code designed and written by product managers and data scientists.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

Using Marketo, I ran a report in capturing these attributes and metrics over the past six months, which gave me a large sample size of ~200 email campaigns and over two million emails sent. The key here is having a large enough sample size to show some statistical significance. Step 2: Analyzing the Data.

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

KoMarketing Associates

MARCH 23, 2016

Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

chiefmartech

JULY 11, 2022

It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. In other words, it’s the ground truth of what a very large sample of companies are actually automating. Hard empirical data, not soft biased opinions.

Automation 101

Automation Enterprise Management Work Management Planning 101

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Kevin Indig

JANUARY 31, 2023

A sample came to the conclusion that 1% of Stable Diffusion’s dataset might have come from watermarked photos. A sample came to the conclusion that 1% of Stable Diffusion’s dataset might have come from watermarked photos. Who owns AI training data? Content ownership is a complex problem.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Moz

SEPTEMBER 3, 2020

Maybe this person wants to see an aggregated list of all the data out there. They sort of aggregate everything and then put it all together and tell us what critics versus audiences think across many, many different websites. We get a sample set big enough, enough films, maybe 150 movies or so from the last year.

Sample 76

Sample Best Practices Content Correlation 76

Kevin Indig

SEPTEMBER 26, 2023

3 companies is a very small sample size, , and we need more data for better insights. As Aggregators , they can test, optimize and scale page types much more effectively than integrators.  2023 isn’t over; so I used January - September. This is merely an appetizer.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Unbounce

APRIL 15, 2021

In terms of sample size, we analyzed more visits to these landing pages than the populations of Canada, Hong Kong, France, Mexico, Laos, and Ireland combined. The report is based on aggregate data, but your optimization efforts yield fresh learnings that are now specific to your campaign. Learn (Again). Keep it up!

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web.

Tools 100

Tools Best Practices Enterprise Management PR 100

ClearVoice

FEBRUARY 22, 2021

Social listening is the practice of aggregating any mentions of your brand on social media, then using those mentions and the sentiment around them to inform your marketing and business strategies. . What is social listening? It’s easy to confuse social listening with social media monitoring because one includes the other.

Aggregators 52

Aggregators Sample Click Rate Social Media 52

Convert

FEBRUARY 7, 2023

Using the API, you can aggregate data from several accounts. Download the OpenAPI specification to access a sample collection file and import it into Postman. By default, this collection links to a sample Convert project. Aggregated Report The aggregated report endpoint returns the full aggregated report for a given experience.

API 52

API Work Management Aggregators CMS Development 52

Biznology

DECEMBER 16, 2015

Typically, I find the tipping point comes when you move past looking at individual tweets or blog posts and you suddenly want to aggregate the data. Look for technology that uses relevance feedback to isolate the right conversations before you aggregate the numbers. You need to pay when that isn’t good enough.

Tools 80

Tools Aggregators Sample Work Management 80

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Customer Experience Matrix

OCTOBER 22, 2017

This means it won't show how the system handles other important tasks including matching customer identities across systems, resolving conflicts between data from different sources, and aggregating data from multiple systems. Nor will working with sample data resolve questions about scalability, speed, and change management.

Work Management 136

Work Management Marketing Management Marketing Automation Services Software 136

B2B Marketing Directions

OCTOBER 3, 2021

Topline Report" - This report provides response data at the aggregate level for all survey questions. The CMO Survey does not state that it uses a representative sample of senior marketing leaders at U.S. Firm and Industry Breakout Report" - This is the most detailed report. for-profit companies.

CMO 96

CMO Customer Surveys B2B Allocation 96

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! If your brand is interesting to the press they would refer to the information provided (press releases, samples of past media coverage, mention of awards and recognitions etc.)

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

DemandBase

APRIL 21, 2020

So they’re bolting on a third-party point solution and then, either layering on first-party ABM data exported from their platforms, buying Bombora tag-based sampled intent segments, or buying off-the-shelf segments from Oracle Data Cloud and other providers that are often built for B2C. What’s so special about Demandbase’s advertising?

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 17, 2017

Choose your sample sizes wisely. If your sample size is too small, you may be calling a winner without actually having one. If you can’t find significance, you should run the test again and aggregate the data. Even a 30-minute difference can drastically change the results of your test. Test one element at a time.

Optimization 130

Optimization Tips Open Rate Click Rate 130

Biznology

MARCH 23, 2015

Sampling theory teaches that if the sample is random, one can measure the behavior or mood of the whole by talking to very few people. A sample of 1,500 is sufficient to predict who will win a presidential election. Data is aggregated from a large number of sources. Thomas, Decision Analyst. What we buy. Who we know.

Sample 80

Sample Digital Marketing Funnels Aggregators Advertising Funnels 80

Contify

NOVEMBER 18, 2018

The content we aggregate, clean, and tag has enabled thousands of professionals to track their competitors, engage with their key accounts, keep on top of changes in their industries. You can look at some sample feeds here. Channel feeds: News, Social Media Updates, Marketing Content, Job Postings, and Regulatory Filings.

Marketing Management 40

Marketing Management Product API Aggregators 40

Contify

FEBRUARY 21, 2020

Yes, if the strategy team members will use it to prepare an aggregate report to spot new trends. The bottoms-up process should start with the review of the sample content. . Tip: To develop intuition about the taxonomy and content, try to manually tag a few sample content with the candidate terms. Manual Content Review.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52

Zoominfo

OCTOBER 5, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

B2B Marketing Analytics

OCTOBER 18, 2021

These inputs helped me design the “marketing scorecard” (a sample shown below) that enables marketing leaders to understand the state of the marketing performance at a glance. and it acts as the gateway towards enabling further drill down into the “how’s and why’s” of campaigns performance that power this scorecard.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Martech

JULY 6, 2022

Years ago, I met with a martech seller who pitched his product as a way for me to orchestrate hundreds of campaigns per month and aggregate the data in one convenient location for reporting. Statistically significant results from marketing experiments typically require large sample sizes of customer actions. The problem?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Digilant

JULY 28, 2022

When seeking out a partner, you will want to find an aggregator with direct connections (i.e., The tiny samples processed by ACR software are cross-referenced and matched to existing data. Find a digital advertising partner. This is one of the most effective steps you can take now to future-proof your advertising campaigns.

Paid Search Agency 52

Paid Search Agency Work Management Ads Marketing Management 52

Customer Experience Matrix

AUGUST 28, 2014

It’s important to clarify that 6Sense doesn’t receive individual contact information from its Web site partners; instead, Web site data is aggregated by company. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Moz

DECEMBER 9, 2019

Thankfully, BuzzSumo has an excellent and intuitive API, so it’s relatively easy to pull and aggregate all of the data we need. For each influencer, it makes another API call and gets all of the aggregated Top Domains shared data for each influencer, which is the same as the data you see in the above pie chart visualization.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Contify

NOVEMBER 9, 2017

The content we aggregate, clean, and tag has enabled thousands of professionals to track their competitors, engage with their key accounts, keep on top of changes in their industries. And a competitor intelligence software aggregates marketing materials of companies using our Marketing Content feed.

Marketing Management 40

Marketing Management Product API Aggregators 40

Martech Advisor

JANUARY 27, 2020

Not every survey response will be relevant or helpful, but in aggregate, they’ll provide you with important data points that can help guide your content strategy. Use pre-testing survey questions and regularly review your sampling methods to reduce inefficiencies as you conduct marketing research. Hold focus groups.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Hubspot

JANUARY 15, 2019

Any survey you conduct is limited by the sample you can reach. Here are some quick statistics about our sample. Everyone in our sample works full-time and said they were “very” or at least “somewhat” involved in lead generation and lead capture efforts at their companies. But a greater sample would have been desirable.

Lead Capture 75

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 75

Outbrain

APRIL 18, 2022

Via the module, site owners can easily see their overall site CLS and – thanks to our reporting (based on sampling pages with and without Outbrain code) – Outbrain’s impact upon it. Aggregation of multiple ad requests: Providing audiences with a range of recommendation choices without creating unnecessary server requests.

Tools 29

Tools Bandwidth Lead Scoring Lead Ranking 29

Aberdeen

MAY 30, 2019

Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. We identified the number of unique devices researching each week across 124,000 manufacturing firms globally (Figure 1). Figure 1: Supply Chain Management Buyer Intent in Manufacturing.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. ” Chittoor showed me a sample (real but anonymized) customer profile in Discovery Plus’s instance of Blueshift.

Work Management 105

Work Management Marketing Management Marketing Analytics Tools Planning 105

Aberdeen

MARCH 28, 2019

We chose a representative sample of 150 well-known companies that range in size (number of employees, revenue, etc.) — identifying a total of 122,715 users — and traced all their activities and behavioral characteristics accordingly (total number of power users, percentage of users identified as power users, etc.).

Intent Data 40

Intent Data Intent Sample Segmentation 40