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Top 10 Tools for B2B Marketers

KoMarketing Associates

Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool. AdWords helps users attract customers and clients with ads that appear in search results. Photos courtesy of Tumblr , Google AdWords , and Optimizely.

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How to Outrank your Competitors on Google

Schubert B2B

These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. However, paying for backlinks on “spam” sites or social media accounts whose only purpose is to post links could get you penalized by Google, so be honest with it.

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Programmatic Advertising Glossary & Brief History

Digilant

In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. AdSense quickly became synonymous with spam and ad fraud. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You will learn tips to build a loyal customer base through email, look for spam traps, use AI for automation, and be informed about upcoming email marketing trends. Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions.

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True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model.

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. It doesn’t cost you any money—free services include Adwords and Google Optimize, amongst others—and it could make a huge difference to everything from CTR to conversions.