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Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. In fact, it’s possible that you may even see a decline in your click through rate (CTR). PPC AdWordsDissecting the Expanded Text Ad. Source.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors. Therefore, it is important to understand and measure.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns. My CTR goal for all keywords in 1%. Summary.

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Modern B2B Marketing

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. Author: Mike Tomita Stop the presses!

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC).

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords? Bad idea!

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. “Expected” CTR Directly Impacts Quality Score.

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. What’s going on? Why would Google make this change? Let’s take a closer look. SEO PPC

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Before doing either, advertisers should look at the tablet data in AdWords separately. Cost Per Click. Conclusion.

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn? Most AdWords ads just flat out suck.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Bonus Mistake: Not adopting the latest AdWords snippets. Right?

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.

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How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensions

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Using Labels to Track Ad Testing in Google AdWords

Sazbean

By being methodical with labels in AdWords, and using the Segment by Label option, you can have a visual key to what ad testing is happening on each ad. For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. Ad Offer is a combination of CTR & CVR and is probably best measured by cost per acquisition (CPA). A female Bloodhound.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing. AdWords digital marketing terms marketing glossary marketing termsA Carmax banner ad. Also see: Ad Serving).

The Complete Display Ads Overview For B2B Marketers

bizible

Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs.

Knock out your Competitors By Managing your AdWords Campaigns like a Pro

EMagine B2B Blog

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. For ads, pause those that are competing with one with a higher CTR. Click Thru Rate (CTR). Having a high CTR yeps your quality score. These KPIs can include: # of conversions. # of clicks. CTR. conversion rate. CPC (cost per conversion). There are several reasons for this. disapproved keywords.

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” The post Understanding CTR vs. Conversion Goals appeared first on PWB Blog.

Google Basic Keyword Research Tools for Your Site

Sazbean

Adwords. Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site. Google AdWords Keyword Tool. AdWords has some nice tools for optimizing ad campaigns, but they can also be useful for understanding what keywords Google finds for your site along with their search volume (global and local) and competition.

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Following these simple steps can greatly improve CTR and Quality Score. This is especially important for broad match keywords, which often trigger unrelated queries and pull down CTR. Even with fantastic results, continual tweaks are needed to maintain success.

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63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Clickthrough Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. The higher the CTR on an ad, the better it’s performing. AdWords

11 Simple Steps to Boost Your Organic Click-Through Rates

LEADership

After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%! Audition headline ideas on Google AdWords. Let’s see what these SEO doctors prescribe.

Health Systems’ New Best Friend: Google AdWords Review Extensions

Fathom

Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. We have seen an increase of 23%+ when the review extension shows in overall click-through rate (CTR) for a non-branded campaign! The CTR when review extensions did not show was 1.74%. The CTR when the review extensions do show was 5.40%! That’s over a 210% increase in CTR.

CTR 2

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Create Higher Quality Leads & Look Farther Down the Purchase Funnel.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.

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Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. Paid media plays a role in almost every business.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. 2 dead simple ways to optimize your Adwords campaign by CDF Networks.

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Getting the Most Out of Google Grants

Vertical Response

Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions: $330 daily budget cap ($10k per month). $2 Also, regular Adwords account ads take precedence over Google Grant ones for placement in search results. 2 max cost-per-click (CPC) bid.

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How Much Does Each New Customer Cost?

Sazbean

Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. For example, let’s say you’re running a Google AdWords campaign in order to increase your newsletter subscribers. How much does each new customer cost your business? Cost per Acquisition (CPA). Ideally this number is less than the average amount purchased.

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Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. You can also choose to make changes based on a specific metric like CTR (click through rate). For example, if the CTR gets too low, it will automatically pause the ad or keyword. Worried about maintaining the top position?

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. Reporting CTR doesn’t tell a lot by itself. It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Editor's note: For example, using Salesforce for Google AdWords.) Yet the AdWords default is to rotate the ad with the highest CTR more often.

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Understanding AdWords Sitelink Extensions

Fathom

Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. AdWords allows you to have up to twenty total per adgroup or campaign. Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom. Sitelink extensions are the easiest and most common type of extension to include in your ads.

CTR 0

26 Awesome Search Engine Marketing Guides

Webbiquity

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. I Raised My AdWords Bids and Got LESS Traffic! New AdWords Ad Ranking Formula: What Does It Mean? Help! John A.