Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
7 AdWords Features You Didn't Know Existed
JULY 28, 2016
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Because of this proven consumer behavior, in February 2015, Google AdWords introduced Call-Only Campaigns.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. In fact, it’s possible that you may even see a decline in your click through rate (CTR). PPC AdWordsDissecting the Expanded Text Ad. Source.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors. Therefore, it is important to understand and measure.
A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
JULY 22, 2012
Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. Below are 7 examples of strategic ways to utilize Automated Rules for Adwords campaigns. My CTR goal for all keywords in 1%. Rule Summary.
AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Modern B2B Marketing
FEBRUARY 24, 2016
Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As Author: Mike Tomita Stop the presses!
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC).
6 Ways to Reduce Wasted AdWords Spend
SEPTEMBER 30, 2013
Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords? Bad idea!
Google AdWords' New Ad Rank Formula: What You Need to Know
NOVEMBER 1, 2013
An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. What’s going on? Why would Google make this change? Let’s take a closer look. SEO PPC
Should CTR be a Key Performance Indicator for B2B Advertisers?
NOVEMBER 20, 2014
Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. “Expected” CTR Directly Impacts Quality Score.
AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
AUGUST 30, 2016
Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Before doing either, advertisers should look at the tablet data in AdWords separately. Cost Per Click. Conclusion.
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
FEBRUARY 18, 2014
As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn? Most AdWords ads just flat out suck.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Bonus Mistake: Not adopting the latest AdWords snippets. Right?
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.
How to Use Google Ad Extensions to Boost Visits to Your Retail Store
MAY 19, 2015
Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensions
Using Labels to Track Ad Testing in Google AdWords
DECEMBER 12, 2013
Many agencies track everything manually in a spreadsheet, or use a bid management platform that’s geared towards bidding, not tracking. By being methodical with labels in AdWords, and using the Segment by Label option, you can have a visual key to what ad testing is happening on each ad. For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Click-through Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing. AdWords digital marketing terms marketing glossary marketing termsCarmax banner ad. Also see: Ad Serving).
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs.
Knock out your Competitors By Managing your AdWords Campaigns like a Pro
EMagine B2B Blog
AUGUST 8, 2013
Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. For ads, pause those that are competing with one with a higher CTR. Click Thru Rate (CTR). Having a high CTR yeps your quality score. These KPIs can include: # of conversions. # of clicks. CTR. conversion rate. CPC (cost per conversion). There are several reasons for this. disapproved keywords.
Understanding CTR vs. Conversion Goals
PWB Marketing Blog
DECEMBER 3, 2014
I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” The post Understanding CTR vs. Conversion Goals appeared first on PWB Blog.
Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Adwords. Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site. Google AdWords Keyword Tool. AdWords has some nice tools for optimizing ad campaigns, but they can also be useful for understanding what keywords Google finds for your site along with their search volume (global and local) and competition.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Following these simple steps can greatly improve CTR and Quality Score. This is especially important for broad match keywords, which often trigger unrelated queries and pull down CTR. Even with fantastic results, continual tweaks are needed to maintain success. Digital
Why You Should Always Have an Active Branded Campaign
FEBRUARY 21, 2017
In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Create Higher Quality Leads & Look Farther Down the Purchase Funnel.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Clickthrough Rate (CTR) : Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. The higher the CTR on an ad, the better it’s performing. AdWords
11 Simple Steps to Boost Your Organic Click-Through Rates
NOVEMBER 25, 2016
After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%! Audition headline ideas on Google AdWords. Let’s see what these SEO doctors prescribe.
Health Systems’ New Best Friend: Google AdWords Review Extensions
AUGUST 18, 2014
Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. We have seen an increase of 23%+ when the review extension shows in overall click-through rate (CTR) for a non-branded campaign! The CTR when review extensions did not show was 1.74%. The CTR when the review extensions do show was 5.40%! That’s over a 210% increase in CTR.
Google AdWords Average CTR and Best Practices
SEPTEMBER 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. Soâ€”how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.
Bizible’s Ultimate List of Paid Media Resources
AUGUST 10, 2016
Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9. Paid Search. 1. How to Scale B2B Paid Search.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. dead simple ways to optimize your Adwords campaign by CDF Networks.
Getting the Most Out of Google Grants
APRIL 30, 2013
Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions: $330 daily budget cap ($10k per month). $2 max cost-per-click (CPC) bid. Also, regular Adwords account ads take precedence over Google Grant ones for placement in search results.
How Much Does Each New Customer Cost?
NOVEMBER 9, 2010
Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. For example, let’s say you’re running a Google AdWords campaign in order to increase your newsletter subscribers. Cost per Acquisition (CPA).
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. You can also choose to make changes based on a specific metric like CTR (click through rate). For example, if the CTR gets too low, it will automatically pause the ad or keyword. Worried about maintaining the top position?
How To Illustrate Popular B2B PPC Performance Metrics
AUGUST 11, 2015
Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. Reporting CTR doesn’t tell a lot by itself. It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Editor's note: For example, using Salesforce for Google AdWords.) Yet the AdWords default is to rotate the ad with the highest CTR more often.
Understanding AdWords Sitelink Extensions
APRIL 11, 2014
Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. AdWords allows you to have up to twenty total per adgroup or campaign. Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom. Sitelink extensions are the easiest and most common type of extension to include in your ads.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! New AdWords Ad Ranking Formula: What Does It Mean? by WordStream.