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Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Because of this proven consumer behavior, in February 2015, Google AdWords introduced Call-Only Campaigns.

How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. Expect CTR to Rise and Adjust Budgets Accordingly. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart. Final Thoughts.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge.

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How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. How to Improve Google Adwords Quality Scores Infographic: Source: DigitalNetAgency.com. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors. Therefore, it is important to understand and measure.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC).

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Before doing either, advertisers should look at the tablet data in AdWords separately. Cost Per Click. Conclusion.

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. “Expected” CTR Directly Impacts Quality Score.

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach -- which is great if you want the highest possible number of clicks. What methods do you use to lower your spend on AdWords? Bad idea!

Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. Google loves when advertisers use sitelinks and other ad extensions because they reliably increase clickthrough rate (CTR) , and more clicks mean more money for Google. What’s going on? Why would Google make this change? Let’s take a closer look. SEO PPC

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Unicorn DNA: What All the Best AdWords Advertisers Have in Common

Hubspot

As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn? Most AdWords ads just flat out suck.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Bonus Mistake: Not adopting the latest AdWords snippets. Right?

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If it's because you're intimidated by Google's AdWords interface, we get it. Read on to learn everything you need to know about setting up a Google AdWords campaign! Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Using the Keyword Tool on AdWords. Creating a Google AdWords Campaign. Right.

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How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensions

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Using Labels to Track Ad Testing in Google AdWords

Sazbean

Many agencies track everything manually in a spreadsheet, or use a bid management platform that’s geared towards bidding, not tracking.  By being methodical with labels in AdWords, and using the Segment by Label option, you can have a visual key to what ad testing is happening on each ad. For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6.

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The Complete Display Ads Overview For B2B Marketers

bizible

Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs.

Knock out your Competitors By Managing your AdWords Campaigns like a Pro

EMagine B2B Blog

Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. If you have a limited budget, or little experience in AdWords, consider maintaining a position of 4-6 with your ads. For ads, pause those that are competing with one with a higher CTR. Click Thru Rate (CTR). Having a high CTR yeps your quality score. These KPIs can include:     # of conversions.     # of clicks.     CTR.     conversion rate.     CPC (cost per conversion). There are several reasons for this. disapproved keywords.

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions? I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” The post Understanding CTR vs. Conversion Goals appeared first on PWB Blog.

Google Basic Keyword Research Tools for Your Site

Sazbean

Adwords. Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site. Google AdWords Keyword Tool. AdWords has some nice tools for optimizing ad campaigns, but they can also be useful for understanding what keywords Google finds for your site along with their search volume (global and local) and competition.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Clickthrough Rate (CTR) :  Expressed as a percentage of total impressions, this statistic shows how often people who are served an ad end up clicking on it. An ad’s CTR is calculated by dividing the number of clicks an ad received by the number of times it’s been served, then converting that into a percentage. The higher the CTR on an ad, the better it’s performing. AdWords

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Following these simple steps can greatly improve CTR and Quality Score. This is especially important for broad match keywords, which often trigger unrelated queries and pull down CTR. Even with fantastic results, continual tweaks are needed to maintain success. Digital

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Bizible’s Ultimate List of Paid Media Resources

bizible

Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9. Paid Search. 1. How to Scale B2B Paid Search.

Health Systems’ New Best Friend: Google AdWords Review Extensions

Fathom

Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. We have seen an increase of 23%+ when the review extension shows in overall click-through rate (CTR) for a non-branded campaign! The CTR when review extensions did not show was 1.74%. The CTR when the review extensions do show was 5.40%! That’s over a 210% increase in CTR.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.

How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. Reporting CTR doesn’t tell a lot by itself. It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising.

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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. dead simple ways to optimize your Adwords campaign by CDF Networks.

CTR 2

Getting the Most Out of Google Grants

Vertical Response

Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions:  $330 daily budget cap ($10k per month).  $2 max cost-per-click (CPC) bid. Also, regular Adwords account ads take precedence over Google Grant ones for placement in search results.

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How Much Does Each New Customer Cost?

Sazbean

Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. For example, let’s say you’re running a Google AdWords campaign in order to increase your newsletter subscribers. Cost per Acquisition (CPA).

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Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. You can also choose to make changes based on a specific metric like CTR (click through rate). For example, if the CTR gets too low, it will automatically pause the ad or keyword. Worried about maintaining the top position?

SEO 6

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Editor's note: For example, using Salesforce for Google AdWords.) Yet the AdWords default is to rotate the ad with the highest CTR more often.

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26 Awesome Search Engine Marketing Guides

Webbiquity

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! New AdWords Ad Ranking Formula: What Does It Mean? by WordStream.

Understanding AdWords Sitelink Extensions

Fathom

Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank.  AdWords allows you to have up to twenty total per adgroup or campaign.  Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom. Sitelink extensions are the easiest and most common type of extension to include in your ads. 

How To Measure Paid Media ROI (ROAS)

bizible

Let’s take a look at an example: If you spent the same amount on each campaign, say $2,000, and you gauged campaign success based on CTR (what ad networks want you to use), you would think that Campaign B clearly outperformed Campaign A. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Cost Per Lead (CPL). How do you get the most clicks per dollar spent?

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10 case studies show how web analytics prove ROI

Biznology

The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI. Like this post?

PPC Budget Forecasting on the Fly

Fathom

In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. From here, use the following formulas for the rest of the potentials: Potential clicks: potential impressions*CTR. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? Can you provide me an update by EOD?”. The answer is yes!

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4 Ways Schools Can Leverage Paid Search Ad Extensions

Fathom

With these extensions, we’ve seen on average a 10% uplift in CTR. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Standing out from the crowd is really the only way to catch a potential customer’s eye. Ad extensions. Sitelink Extensions.

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How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

You’ve probably seen this chart or one like it before: Chart from Advanced Web Ranking’s Google Organic CTR Study 2014. This might be a good time to check the Google AdWords Keyword Planner to see how many search phrases are also questions in your niche. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. What do rich answers look like? An app.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008. “Care for a drink?&#. Went great. “No.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Think your AdWords clicks are expensive? Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. We’re all aware of the correlation between CTR and landing on SERP number one. Check out that CTR plummet after the first few results (the study is from 2014, but the correlation likely has not changed much).

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