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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

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How to Improve Your Google Ads Quality Score With Better Content

Brandpoint

Google Ads (formerly AdWords ) uses a pay-per-click (PPC) model, so brands only pay when users click on the ad. Offering a lower CPC for better-quality content is a great incentive. While there are several factors that impact the QS, content is a biggie. How to improve Google Ads Quality Score with high-quality content.

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How to Outrank your Competitors on Google

Schubert B2B

Because of this, it is important that you rank highly on the search engine so people can easily find your website and content. These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. Having backlinks simply means that other sites or social media accounts are linking back to your content.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. What makes it valuable : By expanding networks, posting relevant content, and making new connections B2B marketers can attract more clients and generate news leads.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

It once was that you could churn out a bunch of posts spammed full of links, then send them off to content farming websites to join thousands of other posts just like it. The same is true for B2B marketing: if you frame your marketing to have as broad a reach as possible, your content will be less engaging because of it.

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6 Challenges With Content Creation and How To Overcome Them

Atomic Reach

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. So we ask, is content creation actually challenging? Is Content Creation Challenging?