Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Leverage high-quality and engaging content, such as blog posts and videos, to establish your brand’s voice and authority.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Google AdWords.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Zoominfo

MARCH 26, 2018

Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). So, to learn more about influencer marketing, check out the following blog posts: 8 Best Practices for Influencer Marketing. Google: Many of you are likely familiar with Google Adwords. On average, businesses generate $6.50

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Search Engine Marketing Blog'

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Webbiquity

JUNE 7, 2018

Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Write blog posts related to your industry. Use Adwords. Influencer Marketing on Social Media.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. Baidu PPC Versus Google AdWords: 8 Key Differences. You will notice that three of our most impactful blog posts focused on the Chinese market.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. Did We Miss Anything?

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

APRIL 27, 2017

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Twitter Tailored Audiences. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JULY 19, 2016

AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. How we use it : This is an invaluable tool for our content team when creating blog posts for clients. Paid Search Tools. What is it? : What is it? Social Media Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Convince & Convert

JULY 31, 2012

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. It’s basically the cold war, with Google as the Soviets; Facebook as the USA; and Twitter as… I guess the British.

Google 165

Google Enterprise Management Marketing Management Adwords 165

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. As a serial entrepreneur and early backer of Twitter, Gary Vaynerchuk knows what’s up when it comes to building a business. 16 Marketing Thought Leaders to Follow.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Contently

AUGUST 2, 2021

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. As Divi Fernando points out on the Woorank blog , OWA offers three distinct features that many analytics programs like Google’s do not. per month.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Hubspot

MAY 7, 2019

The average cost-per-click in AdWords across all industries is $48.96 The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display. Image blogs appear in 11% of Google results and earn 3% of all Google search clicks. Sign on to Twitter for more than vaguely hostile political debates.

Statistics 98

Statistics Google Click Rate Adwords 98

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Dennis Cohen (SEO Analyst). Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 9, 2013

Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Google AdWords & Analytics Certifications and Google’s Academy for Ads. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

ClearVoice

MAY 10, 2022

If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Every site except Twitter used its name in its meta description. Make it unique.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. Google AdWords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 2, 2015

Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. It is also worth mentioning that Twitter recently announced they are also planning to create a mobile app network. Twitter’s Algorithm Change. B2B Online Marketing Blog Social Media Strategies'

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Hubspot

AUGUST 28, 2013

Recently, Google announced a change in the way Quality Score would be reported within AdWords. As reported on the Inside AdWords blog : "Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. Will the New Quality Scores Affect Your AdWords Performance? Did Google snatch away your 10s?

Adwords 28

Adwords Cost Per Click Paid Search Agency Ad Frequency 28

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. what is…” or “how to…”) are particularly well-suited for top of the funnel content, like blog posts or FAQ page entries. Connect with us on Twitter , we’d love to hear them! Final Thoughts.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Salesfusion Marketing Blog. Campaign Manager. CRM Integration. Microsoft Dynamics. Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). Connect with me ahead of time on Twitter or Google+.

Research 120

Research SEO Press Tagging 120

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Now there’s micro-influencer marketing.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Convince & Convert

JANUARY 14, 2016

He speaks to best blogging practices, growing a team’s potential, and how to stay on trend to be the best marketer and teacher that you can be. Strip it back to Twitter, for example. We’ve cut it down to two or three pieces of great Twitter content in a day, and it’s 10x the results from that.”

Paid Search Agency 97

Paid Search Agency Companies Adwords Twitter 97