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Tuesday, November 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
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Monday, May 24, 2010
From one central location, you can keep up with multiple Twitter, Facebook, LinkedIn, MySpace and other social profiles. HootSuite enables you to: • Shorten URLs for Twitter. If your organization is participating on Twitter, CoTweet is an essential free tool to add to your marketing mix. Follow or unfollow Twitter users.
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Monday, December 15, 2008
had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. But it does take a fare amount of care and feeding. SEM or SEO?
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Tuesday, May 25, 2010
Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. The best part is that the whole gambit only cost the guy $6 because no one else was trying to buy Google AdWords targeting these exact names. Hiring me is fun, too.&# Is yours targeted enough?
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Monday, December 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check." What’s a Retweet?
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Thursday, September 24, 2009
4: The Social Media Email Signature , Septenber 18, 2008 Thanks to some Twitter luv from Guy Kawasaki , this post produced the largest single-day traffic spike ever on the WebMarketCentral blog. Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3% 8: Web 2.0 range, with any performance above 0.5%
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Thursday, December 3, 2009
Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."
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Monday, June 7, 2010
In no particular order: Salesforce for Google AdWords. Many organizations spend a significant amount of money on search advertising, such as Google AdWords. Now you can optimize your AdWords campaigns for revenue instead of clicks. This is similar to Salesforce for Google AdWords, but specific to organic search. Box.net.
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Tuesday, June 15, 2010
Google AdWords is the classic example of this. Facebook, YouTube and Twitter are popular social media websites. Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone should not stop you from making your site the powerful marketing tool it can be. Directory and Dmoz.
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Monday, November 23, 2009
PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Looking for a more powerful way to share presentations online? with Bing.
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