Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Navigate the Channel

DECEMBER 13, 2023

The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience. The best AI systems excel in molding how prospects interact with your product or brand.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. All of these points matter especially for a B2B product launch. The new product was developed because there of a need for it in the marketplace. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Increase campaign ROI.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Imagine a known prospect visiting your product page but not performing the desired action.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. They create campaigns to engage target audiences, manage crises, and secure media coverage.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. through organic search, social media, etc.). Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Act-On

NOVEMBER 15, 2023

Customer needs are a moving target, and so are personas. And once you create your personas, you’ll want to design more targeted materials throughout the audience’s entire journey to more effectively support sales. But first, they want to test potential solutions, so they schedule product demos. Iterate and refine.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” I can simply do it. Creativity cannot be time boxed.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. To your target audience, your value proposition should be: Relevant. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. What is a Value Proposition?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Notably, the study also uncovered that AI acts as a “skill leveler.”

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. Look for long-tail keywords, which are expanded and targeted phrases. What is the search intent of those visitors?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Engagio

MAY 12, 2020

The way companies buy B2B products has changed a lot in the last 10 years, yet the way most companies operate – and their enabling technology – hasn’t evolved nearly enough to keep up. Target best fit accounts and decision-making groups. Sales needs a way to target and prioritize accounts even more effectively.

Lead Ranking 87

Lead Ranking Top of Funnel Paid Search Agency Digital Marketing Funnels 87

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Abhishek Shrivastava, Senior Director of Product, LinkedIn. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Marketing Insider Group

JUNE 12, 2023

How can you make the kind of content that sticks with your target audience? How can you make the kind of content that sticks with your target audience? It offers something of real value for the audience and pushes a button inside them that stimulates feelings and spurs them to act on it.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Zoominfo

MAY 19, 2020

Good sales and marketing teams target specific people for specific reasons and with specific messages. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. The name of the relevant statute says it all: the (you) CAN SPAM (Act). The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Martech

MARCH 25, 2024

designated six internet “gatekeepers” as the first companies required to be in compliance with the Digital Markets Act. is acting, commissioner for internal market Thierry Breton said: “The law is the law. Alphabet may have preferenced its own products in search results. In September 2023, the E.U. Why we care.

Act-On 81

Act-On Internet Marketing Paid Search Agency Planning 81

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. The basic story outline is an excellent way to explain your product or solution.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Launch Marketing

APRIL 14, 2021

A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. So, how can you create a product launch timeline and what are the necessary things to include? So, how can you create a product launch timeline and what are the necessary things to include? Actionable Goals.

Product 62

Product B2B Planning Template 62

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. Repeat and measure over time This is not a one-and-done exercise.

Allocation 141

Allocation Validation Lead Scoring Lead Ranking 141

Marketing Insider Group

AUGUST 1, 2023

While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Marketing personas are fleshed-out profiles of specific segments of your target audience. In this case, we’ll be acting as a niche business that creates furniture out of recycled materials. Let’s get started!

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Target decision makers. Next, uncover what your target decision-makers need and focus on the buyer, not necessarily the company.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Porch Group Media

SEPTEMBER 29, 2022

But just the term MoverTech and hearing you talk about the different ways that you can target these mover audiences, it sounds like you do a lot more beyond the mailbox. Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. movers possible. The Move Journey. Possible Movers.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Vision Edge Marketing

SEPTEMBER 12, 2023

Key Attributes of a Best-in-Class Strategic Plan Specificity and Clarity Actionable Milestones and Relevant Performance Targets Operational Feasibility 3. Performance Measurement : Key Performance Indicators (KPIs) act as the compass for every business, indicating whether the business is moving in the right direction.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Marketing Insider Group

APRIL 13, 2023

For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

ANNUITAS

JANUARY 21, 2020

Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Trade Press Services

APRIL 29, 2024

Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. This means if you’re presenting on the right channels , the audience you reach is already established and highly targeted.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 70

xiQ

APRIL 10, 2020

The additional verification required for critical actions will act as another point of protection against fraudsters who try to steal card account information. The OTP method can be configured by contacting i2c Product Support. i2c has added USPS address validation support to the following product interfaces: C-Cart.

Product 62

Product API Ideal Customer Profiles Validation 62

Schubert B2B

MAY 4, 2018

Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? In a comprehensive B2B public relations program, it’s still critical to place your news in trade publications that speak directly to your target customer demographic. All from a press release. Final Thoughts.

Press 67

Press B2B Blast Campaigns Public Relations 67

Bannerflow

DECEMBER 10, 2019

Contextual targeting is back on the agenda of brands and digital advertisers. Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. What are the benefits of contextual targeting? Why did contextual targeting “go away”? (It It didn’t).

Advertisements 72

Advertisements Advertising Marketing AI Display 72