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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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Personalized Video: Everything You Need to Know

Vidyard

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

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Putting customers first: The key to successful customer data exchange

Martech

Today’s consumers are taking a more active approach to withholding their personal data. The balancing act of customer data value exchange and ROI Marketing leaders must find the right balance between the value of enhanced customer data and the cost of incentivizing the customer to share the data.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Over the longer term, the average ANNUITAS client sees lead-to-revenue conversion rates reach 1.68% or higher.

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The ethics of AI-powered marketing technology

Martech

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly. Data ownership.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. Reaching a new community. Another appeal of patient advocacy is exposure.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents.