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Email Sender Name Best Practices for Marketing

Act-On

” DO: Use a distinct display name for important emails that aren’t marketing, like “Act-On Support” or “Billing Department.” DO: Use your main website domain or a subdomain in the “From” address. Absolutely need to use a separate domain?

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. For example, you could mark an important event like a purchase or newsletter subscription as a key event. And who can blame them?

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Email marketing strategy: A marketer’s guide

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. This led me to start thinking about what other “muscles” are being worked during COVID-19.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph).

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. This led me to start thinking about what other “muscles” are being worked during COVID-19.

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15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.