Zoominfo

AUGUST 1, 2023

Acting upon increasing amounts of data in a timely way to capitalize on emerging opportunities is difficult to impossible. According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

SendX

DECEMBER 17, 2020

It is tough to track customer actions and send relevant emails. You can make sure your mails are relevant and personalized. It is a great soft selling technique. Customers can get many products via upselling cross-selling. This is where email marketing helps rapidly. It is beyond that.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Salesforce Marketing Cloud

NOVEMBER 16, 2023

It’s a delicate balancing act. Grow revenue: Analyzing customer purchase history and behavior helps identify opportunities for cross-selling and up-selling. How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Unfortunately, that’s pretty rare.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Zoominfo

JUNE 14, 2022

Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal. Sales has always been about people.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Hubspot

DECEMBER 13, 2023

For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships. You act as a trusted advisor, providing insights and recommendations based on your industry knowledge and expertise.

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Conversica

JUNE 16, 2022

But what about growing your footprint by upselling and cross-selling customers? Upsell and Cross-Sell Your Customer Base With Conversational AI. Successfully instigating upselling and cross-selling opportunities requires healthy rapport relationships with customers.

Cross-Selling 52

Cross-Selling SMS Act-On Automation 52

SalesIntel

APRIL 15, 2024

Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services. Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Positive reviews act as social proof and show that others have had a positive experience with your company’s products or services. Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

JULY 22, 2022

Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Here are some of these benefits.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cross-Selling 90

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. And to the one-and-doners, ABM is little more than the act of performing any of those efforts just one time.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Revenue intelligence is a data-driven way to sell. It uses AI and automation to create visibility across the revenue lifecycle — from marketing to sales to finance — and generate insights you can act on.

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. If your legal counsel determines that any activities qualify as sharing or selling data, work with internal stakeholders to implement opt outs, including GPCs.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Martech

OCTOBER 14, 2021

Cross-channel data. One goal of customer journey analytics practitioners is to knock over any roadblocks in customers’ way, but, ideally, brands can eventually begin to deliver contextually relevant experiences to customers at their preferred touchpoints. Real-time, or close to real-time, data. Customer-focused, outside-in approach.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

Salesforce Marketing Cloud

APRIL 25, 2024

This puts them in a unique position to spot – and act on – opportunities for cross-selling and upselling. In order to provide excellent customer service, agents need to see all the relevant information about that individual, whether it’s housed in your CRM apps or your external data lakes.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Hubspot

NOVEMBER 22, 2023

Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations. Then, create a closed-loop system within your CRM to capture, analyze, and act upon customer feedback and engagement data. Wouldn’t you want to make your customers feel valued?

Hubspot 63

Hubspot CRM Tips Lead Ranking 63

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Additional reading.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. By effortlessly providing access to all orders, shipments, and relevant information, this feature not only met but exceeded the crucial objective of enhancing sales and channel support.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Marketing Interactions

MARCH 25, 2023

It puts marketing organizations in a no-win game where fingers are crossed that their latest campaign will score viable opportunities…as if by chance. Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is one I hear frequently.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Navigate the Channel

DECEMBER 13, 2023

Today’s marketing landscape calls for AI that evolves alongside your customers, ensuring engagement remains meaningful and relevant. Today’s marketing landscape calls for AI that evolves alongside your customers, ensuring engagement remains meaningful and relevant. AI shapes consumer engagement by adapting to behaviors.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

ClearVoice

JULY 17, 2023

Plus, act as a reminder that authority and trust are key for this type of content marketing. Businesses can increase their chances of ranking higher in search engine results by: Using relevant keywords Addressing common search queries Following SEO best practices Financial services providers can gain a lot with SEO and strong keywords.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Scoop.it

FEBRUARY 1, 2022

No matter the industry you come from, though, whether it is sales, content marketing , or beyond, you probably know that when you’re working in SaaS, you need to constantly monitor and act on relevant data. Let’s take a look at the most important SaaS KPIs you need to monitor and act on in 2022 and beyond. Churn Rate.

Churn Rate 103

Churn Rate Lead Ranking Allocation Top of Funnel 103

Sprout Social

NOVEMBER 3, 2022

Investor relations teams may need to share corporate communications and HR teams may want to post about relevant job openings. Your PR team might use your official channels to cross-promote media placements. Social media holds the answers to some of your most pressing business questions. Defining the possibilities of social.

Social Marketing 110

Social Marketing Work Management Business Marketing Management 110

Salesforce Marketing Cloud

DECEMBER 12, 2023

“The best leaders prioritize values that center around their customers, and they consistently communicate and act from that customer-obsessed foundation, empowering all employees to do the same.” From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Madison Logic

OCTOBER 11, 2022

For example, if an account is consuming content on “HR software”, the act of downloading the content asset or watching the virtual event is an early indicator that this organization may want to learn more about HR software. As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Salesforce Marketing Cloud

JUNE 2, 2022

Teams deliver specific content, campaigns, experiences, and programs to help increase relevance and engagement with our top accounts. People often ask me how Salesforce drives revenue growth the way we do. Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? Why pipeline?

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Vidyard

JANUARY 5, 2021

We’re not selling enough! You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Bannerflow

MAY 22, 2023

Connected TV empowers advertisers to deliver highly relevant messages to their intended viewers making it better for generating strong ROIs, but let’s take a closer look at why this is the case. The growth in usage of Connected TV has had a huge impact on the TV industry as a whole.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Huptech Web

APRIL 30, 2024

For instance, you own a store that sells teen’s clothing. Repeat purchasing can be observed in many industries, from everyday consumer goods to services. For example, a customer may visit Starbucks and purchase a latte. Then, visiting Starbucks for their morning coffee on the way to work is routine. What is the Repeat Purchase Rate?

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Sprout Social

FEBRUARY 12, 2024

Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 103

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Let’s start with the business brass tacks. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

FEBRUARY 27, 2020

Managing complex, cross-channel campaigns with multiple targets, creatives, and sequences to accelerate your rate of learning will require an intelligent machine operational layer above the out-of-the-box solutions to deliver great results—or you may have to settle for being average. have the biggest impact on scaling your business.

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Martech Advisor

FEBRUARY 5, 2020

AI, enhanced by decades of training models that have culminated in human-like capabilities to sense, comprehend, and act on data-based marketing opportunities, can gather this same data and perform analysis with machine speed and precision, positioning B2B marketers to offer solutions based on new ways of processing customer data.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

QuanticMind

AUGUST 29, 2023

It is integral to prospecting efforts, and has the potential to unlock a wave of cross- and up-selling avenues, especially when merged with second- and third-party audience data sets to create a holistic view—not just of an existing customer, but also of the types of customers an FI wants to acquire within a particular product type.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79