Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. By effortlessly providing access to all orders, shipments, and relevant information, this feature not only met but exceeded the crucial objective of enhancing sales and channel support.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Hubspot

NOVEMBER 16, 2023

It’s no longer just about acquiring information, but knowing how to act on intelligence. It helps us stay informed and proactive during important touchpoints along the customer journey, and saves us a boatload of time. But it is limited to the touchpoints that you control. But I wasn’t worried. What might that look like?

Work Management 56

Work Management Marketing Management Marketing Analytics Tools Marketing AI 56

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

QuanticMind

AUGUST 29, 2023

Against this backdrop, the financial institutions (FIs) that build acceptance and trust through agile digital marketing touchpoints can better position themselves to develop stronger consumer relationships—and grow their bottom lines, to boot.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. Revenue Growth: By understanding customer behavior and preferences, you can identify opportunities to upsell or cross-sell products and services, ultimately increasing revenue.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Convert

AUGUST 3, 2022

A client sells products across the US-Canada border on his website. Now you can make changes to your website without relying on developers. You can even target visitor segments using Convert’s Deploy functionality, which is especially useful for making specific adjustments for certain types of visitors. Convert Deploy vs. Convert Experiences.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

SalesIntel

JUNE 9, 2021

A sales sequence is a collection of different sales touchpoints that are scheduled to be delivered at a predetermined time and interval. These touchpoints may include SMSs, social messages, phone calls, and other sales activities in addition to emails. Align — Your touchpoints should be aligned to the purpose of your sales sequence.

B2B Sales 52

B2B Sales Top of Funnel Ideal Customer Profiles Tips 52

Porch Group Media

JANUARY 29, 2019

Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. Consumers expect brands to know them and are quick to act when they receive mistargeted and inconsistent communications. Relevant emails drive 18x more revenue than broadcast emails. Cross-sell/Upsell.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Act-On

OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. To communicate your organization’s story, value proposition, and services clearly while building trust, you need to deliver a consistent experience across every touchpoint.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Bannerflow

JULY 12, 2019

In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. It’s a major component of modern advertising.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Sharpspring

JULY 31, 2017

Retaining your customers helps grow your business with upsells and cross-sells, but also saves on training and implementation costs. Target these micro-influencers with relevant content and offers. Beyond the value of a repeat customer who’s willing to praise you to others, acting on your behalf deepens brand commitment.

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Martech Advisor

DECEMBER 16, 2019

Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. The Hero's Journey. So, how can you use the hero’s journey to deliver amazing CX? Make your customer the protagonist of the story. In this stage, the buyer identifies a problem/pain area, or are tired of following the status quo.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Outreach

APRIL 22, 2021

A successful strategy is measurable and responsive to customer needs, allowing you to collect feedback, input, and relevant customer performance data to pivot your plan accordingly. The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Act-On

FEBRUARY 26, 2024

This ensures that your ads are only visible to the relevant people at General Mills. Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. Keep in mind there’s no standard pixel size for the fold, as it depends on the user’s screen size and resolution.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

ClickZ

DECEMBER 22, 2020

30-second summary: CDPs’ principal selling point is the ability to achieve a ‘360 view’ of the customer; however, when tasked with consolidating and analyzing data from disparate repositories, it falls through. A true CDP acts as the repository of customer profile data for the entire business. Identity resolution makes or breaks CDP

Enterprise Management 102

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 102

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. Clearly, something is going on. In most cases, it will not.

Enterprise Management 116

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 116

Salesforce Marketing Cloud

NOVEMBER 9, 2021

They need to guarantee a level of company-wide proficiency when it comes to analyzing and acting on data insights. It’s about uniting cross-functional counterparts to own roles in collecting data and surfacing critical insights, at every stage of the customer journey, to help key decision-makers learn what customers really need.

Marketing AI 98

Marketing AI Enterprise Management Work Management Customer Satisfaction 98

Marketing Insider Group

JANUARY 9, 2024

Or doing random acts of nurturing. You’re attracting relevant visitors, but they are unknown. Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. Build a Buyer’s Journey Map Marketing can take you on a long hike. or “What’s the content you use to help take people to the next level?”

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Engagio

APRIL 20, 2020

As you’ll see, Account-Based Marketing is more relevant and effective than ever before. Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – 20 experts weigh in on what you should be doing right now to get results and hit your goals. Kathy Macchi.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Salesforce Marketing Cloud

APRIL 29, 2022

With the right technology and partners, energy and utility companies can: Provide superior customer experiences at every touchpoint Streamline operations to deliver on changing customer needs Harness customer data to improve service interactions. Especially in times of crisis, customer experience is still a key differentiator.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98

Martech

JUNE 3, 2022

Marketers are trying to stand out in a crowded inbox by getting to know their customers and personalizing more messages to achieve greater relevance. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. over that period.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Scoop.it

FEBRUARY 24, 2022

Simply because you’re just one of many Ecommerce businesses out there selling the same things. Anyone who has been selling anything online for a while will tell you that your sales process is a treasure trove of useful information. However, when you start selling new products, it can be difficult to earn their trust.

Product 74

Product Brand Identity Branding Cross-Selling 74

Unbounce

JUNE 16, 2020

Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. In its purest form, a partner program acts as a way to reward people for delivering new business opportunities or value. I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

Hubspot

MAY 6, 2021

Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Your company may do well with a simple strategy, or you may need to include more touchpoints and channels within each stage. Collaborate with guests or influencers your audience follows to cross-promote content. Evaluation.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Engagio

APRIL 20, 2020

As you’ll see, Account-Based Marketing is more relevant and effective than ever before. Everything ABM stands for – team alignment, personal and relevant messaging, multi-channel interactions, full-funnel activities, etc. – 19 experts weigh in on what you should be doing right now to get results and hit your goals.

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Huptech Web

JUNE 7, 2024

Allows for additional opportunities for upselling and cross-selling. The interesting thing—merchants adopting Shopify’s One Page Checkout reported an average increase in conversion rates by 20%. One-page checkout literally makes buying on Shopify stores faster and easier. Let’s compare each checkout layer.

Customer Satisfaction 40

Customer Satisfaction Cross-Selling Click Rate Conversion Rate 40

accelerate agency

NOVEMBER 8, 2021

And with that same info, you can personalize other touchpoints too. However, much of it can be repetitive and time-consuming, including email marketing, social media posting, and keyword research. SaaS marketing automation is designed to take on those repetitive tasks while still achieving results. 80% of B2B leads come from LinkedIn.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

And with that same info, you can personalize other touchpoints too. However, much of it can be repetitive and time-consuming, including email marketing, social media posting, and keyword research. SaaS marketing automation is designed to take on those repetitive tasks while still achieving results. 80% of B2B leads come from LinkedIn.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

And with that same info, you can personalize other touchpoints too. However, much of it can be repetitive and time-consuming, including email marketing, social media posting, and keyword research. SaaS marketing automation is designed to take on those repetitive tasks while still achieving results. Improves message targeting. Saves time. .

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Inbox Insight

JANUARY 28, 2020

By analyzing the specific needs and attributes of existing clients, marketing teams can tailor their approach and deliver personalized campaigns to effectively boost upselling and cross-selling. Instead, marketing leaders want quality over quantity, and favor holistic methods for winning over their customers. Clearer path to ROI.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Single Grain

FEBRUARY 3, 2020

Because this session happens live, the moderator can modify their existing questions or prompts along the way to keep the study relevant and better understand the user's behavior. According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” They shouldn't be.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

BenchmarkONE

APRIL 15, 2021

With hyper-personalization, the goal is to contextualize every touchpoint within the customer experience. And they’re even more effective when they deliver relevant content and offers to your individual customers. Upsell or cross-sell offers delivered to returning customers based on buying habits and patterns.

Small Business Marketing 53

Small Business Marketing Work Management Marketing Management Marketing Strategy 53

BenchmarkONE

APRIL 15, 2021

With hyper-personalization, the goal is to contextualize every touchpoint within the customer experience. And they’re even more effective when they deliver relevant content and offers to your individual customers. Upsell or cross-sell offers delivered to returning customers based on buying habits and patterns.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Marketing Strategy 52

BenchmarkONE

APRIL 15, 2021

With hyper-personalization, the goal is to contextualize every touchpoint within the customer experience. And they’re even more effective when they deliver relevant content and offers to your individual customers. Upsell or cross-sell offers delivered to returning customers based on buying habits and patterns.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Marketing Strategy 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. When it comes to sales, using the right tool can have a huge impact on your bottom line.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Martech Advisor

OCTOBER 15, 2019

The outcome is an accurate, complete and 360-degree view of each customer that can then be communicated to, in the most engaging and relevant way possible. Fragmented identities : customers engage across various channels and touchpoints on numerous devices. Who needs Identity Resolution, Why and When?

Enterprise Management 55

Enterprise Management Paid Content Work Management Process 55