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Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool

Act-On

So, if you’re looking to boost retention efforts, cross-sells, and upsells, we’ve shared our favorite multichannel marketing customer retention strategies to jump-start your efforts. That engagement affirms your product’s value and provides opportunities to cross-sell and upsell. Here are four areas to try.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis.

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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

Here, get the CRM to segment your audience so that every touchpoint resonates and drives value. Integrate first-hand customer feedback in your CRM systems to capture, analyze, and act upon. This will improve the product and show customers that their feedback is valued and acted upon, enhancing loyalty. #4. to 3x faster.

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What is customer journey analytics and how are these tools helping marketers?

Martech

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

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Content marketing: What it is and why marketers should care

Martech

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Additional reading.

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How to decide if you’re ready for a customer journey orchestration solution

Martech

Adopting a platform that gathers, visualizes, analyzes and acts upon data across all of your customer touchpoints can yield significant benefits. One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Here are some of these benefits.

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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations. Then, create a closed-loop system within your CRM to capture, analyze, and act upon customer feedback and engagement data. Wouldn’t you want to make your customers feel valued?

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