Act-On AIDA Cross-Selling Relevance 
Martech Advisor
DECEMBER 16, 2019
Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. So, how can you use the hero’s journey to deliver amazing CX? Make your customer the protagonist of the story. Read Customers’ Minds.
6sense
DECEMBER 10, 2021
It wanted to reverse the team’s trend of selling low to personas to selling high. Seismic’s EVP of Global Revenue Operations Toby Carrington began his presentation by revealing that his team combines the power of 6sense and G2 to achieve the objectives of the company’s intent strategy to: Identify cross-sell opportunities.
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PureB2B
SEPTEMBER 11, 2016
This acts as a framework to help determine whether or not a prospective customer is ready, capable, and willing to make a purchase. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Refers to the act of creating and maintaining a web-log or weblog.
PureB2B
SEPTEMBER 11, 2016
” This acts as a framework to help determine whether or not a prospective customer is ready to make a purchase. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Refers to the act of creating and maintaining a web log or weblog. Buyer Persona/s.
Inbox Insight
JUNE 28, 2019
The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. It’s about relevance. This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Reading time: 5 minutes . How’s the marketing funnel model evolved through the years? Let’s start with Insight.
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