ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. JLL’s content model traditionally revolved around email campaigns, research, and public relations. Content is never just content.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. ” Although social media comments appear to be isolated conversations among individuals, they act as word-of-mouth advertising. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Please Support Our Sponsors. Listen Now .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. Just like every person has a different way of thinking, everyone acts differently as well.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

SmartBug Media

JUNE 11, 2021

Strategy #2: Purchase SAT or ACT Lists. That said, this is an acknowledgement that many institutions do lean on SAT and ACT lists to connect with new leads. Marketing tactics to further enhance this strategy: Develop account-based marketing (ABM) campaigns that specifically target your SAT or ACT lists.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Walker Sands

APRIL 26, 2021

The conference featured three case studies that illustrated this effort in particular. The communications team saw the confusion amongst customers and consumers, so they had to act swiftly, correcting misinformation, adjusting messaging and educating consumers about the status of products.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

The conference featured three case studies that illustrated this effort in particular. The communications team saw the confusion amongst customers and consumers, so they had to act swiftly, correcting misinformation, adjusting messaging and educating consumers about the status of products.

Conference 52

Conference PR Paper Paid Search Agency 52

Sword and the Script | B2B

JANUARY 25, 2020

That’s not good enough, because people are not inspired to act by reason alone.”. The video is in essence, a case study, that uses storytelling techniques. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Here’s the public events where I’ll be, and hopefully I’ll see you at one or more of these. Where this gets particularly important is when companies send multiple attendees. please put them in the comments.

Social Media 127

Social Media Media Blogger Co-Registration 127

Marketing Insider Group

JUNE 22, 2021

It can help you build brand awareness, encourage your audience to act, and help you create a loyal following. Case studies and success stories. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. Interviews. Infographics. Blog posts.

Distribution 317

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 317

Hubspot

JUNE 21, 2013

Doctors have pulled a page from traditional public relations (PR), made modifications, and updated it for today’s digital age. While content plays a critical role in naturally attracting links over time, strategic earned media acts like a nitrous injection of naturally earned inbound links. The On-Page SEO Prescription.

Google 28

Google PR Guidelines Lead Scoring 28

FunnelEnvy

APRIL 1, 2024

To cater to different learning preferences, utilize various content formats for lead nurturing, like blog posts, case studies, white papers, and infographics. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. All of this will require robust B2B demand gen strategies.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

ClearVoice

MAY 23, 2019

And let’s not forget that I often refer people to this very platform, ClearVoice, which proactively seeks to promote creatives, and which exists to match freelancers with paying clients. For one brand alone, I’ve contacted 80 individuals. Fewer than 20 have responded. The response rate for every platform and form of outreach is equally dismal.

Social Media 18

Social Media Media Peer-to-peer Tagging 18

Brandpoint

OCTOBER 11, 2022

Press Releases The old public relations standby still has its merits in the current age. In addition to creating blog content, case studies, infographics and videos on your website, you could also consider creating a media page to act as a hub for all ESG-related news and projects.

Paid Content 71

Paid Content PR Tactics Campaigns 71

seo.co

JANUARY 26, 2022

Some time ago, savvy marketers and business owners picked up on the idea that humans relate to stories. The fact that humans continue to cling to stories after thousands of years shows that there’s something innately powerful about them. You’ll blink faster, and your heart might flutter or skip,” Elena Renken writes for NPR.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Below we discuss various areas of digital marketing and advertising and some contemporary case studies and examples where Blockchain technology is shaping it’s direction. In short, the Blockchain is about trust.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convince & Convert

DECEMBER 11, 2013

Soon, readers took an interest in guest blogging, and the topics we covered grew deeper – public relations, case studies, email marketing, metrics, and personal branding all came into play. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management.

Design 126

Design Work Management Consulting Social Media 126

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

chiefmartech

APRIL 6, 2017

This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Here’s how we got there… The research.

Marketing Automation Services 60

Marketing Automation Services Paid Search Agency Marketing Automation Demand Generation Agencies 60

Directive Agency

AUGUST 4, 2016

Option 1: Launch a PPC campaign based on select keywords and automatically get the data to make a business case for the viability of pursuing organic rankings in the long-run via SEO. Writing page copy that relates your keywords. How do you choose your keywords? What are your goals/objectives? How fast do you need results?

PPC 75

PPC Budget Programs Cost Per Click ROI 75

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

SEPTEMBER 12, 2011

going to YouTube and running a search or clicking around the featured or related videos). going to YouTube and running a search or clicking around the featured or related videos). What to do? Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. billion out of the nearly 5.2

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Sonja Jacob. Sophia Le.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. Facebook rolled out their iPhone app in August, 2007.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Altitude Marketing

SEPTEMBER 25, 2018

through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). Ask 10 people and you’ll get 10 different answers in terms of what a company should do when they start a B2B content marketing program. The discussion has to start with understanding the concept. at the right frequency.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Hubspot

SEPTEMBER 21, 2016

And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. For an agency, testimonials and case studies are one of your most powerful assets. Alex Turnbull from.

Paid Search Agency 28

Paid Search Agency Lead Scoring Lead Ranking Advertising Agencies 28

ClearVoice

NOVEMBER 27, 2019

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Please note that the definition of core content is subjective.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Optinmonster

APRIL 26, 2024

Read the full case study here. It puts together all the most important information related to a post in one handy package. Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. But first, let’s go over some basics.

Examples 100

Examples Marketing Automation Services Content Screencast 100

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?:

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116