Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s Your One Thing?

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Convince & Convert

APRIL 1, 2010

Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together.

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Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? The difference is actually very small, as the goal of social media is to make big companies act like small ones. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

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Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Randy Bunker Thanks, Jay.

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Convince & Convert

SEPTEMBER 8, 2010

Stemming from the IRC and discussion forums of old, it was routine (accepted and expected even) to have an online pseudonym. “BunnyBoy213″ was your handle. That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. Facebook rolled out their iPhone app in August, 2007.

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Convince & Convert

MAY 20, 2010

This is because social media success is inherently slow , not fast. Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. Second, he just didn’t “seem&# like a Machaca. Rarely are accumulations the best data points. Two problems arose.

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B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. Share this on Bebo.

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