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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

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SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Nothing makes us happier than clients who achieve wild success with their marketing campaigns. SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Specialists On Call was an established brand when Meg came on board to lead its small marketing team.

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Media Relations, Influencer Marketing & PR in 2020: An Interview with Brant Skogrand

Brandpoint

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. ” Is influencer marketing just the newest shiny thing?

PR 97
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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

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How to Transform Higher Education Marketing for the Digital Landscape

SmartBug Media

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Plus, many long-standing institutions grapple with the need to please stakeholders by upholding traditional marketing tactics that are considered “tried and true.”.

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The Path Forward: Top Takeaways From PRSA Georgia’s 2021 Annual Conference

Walker Sands

This year’s event explored how changes and challenges in 2020 have impacted ‘The Path Forward’ for PR, communications and marketing professionals. This year’s event explored how changes and challenges in 2020 have impacted ‘The Path Forward’ for PR, communications and marketing professionals.