Content4Demand

MARCH 14, 2019

Rather than spending budget on paid advertising with nowhere to drive prospects, Meg relied on public relations as a key strategy to build credibility and promote thought leaders while she rebuilt the content library. And to join our marketing rockstar tour as our next success case, contact holly@content4demand.com.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. Inexperienced agencies may not have the necessary industry connections and might struggle to navigate the complex world of media relations. What are the signs of an unreliable PR agency?

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

SmartBug Media

JULY 28, 2021

Read more about the True Office case study. Getting published in top-rated and viewed publications can pay off in a big way for companies. Read more about the MarketStar case study. Read more about the Eagle’s Flight case study. Year over year, True Office saw an increase of 19.9

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Convince & Convert

MAY 2, 2012

The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning. After a visitor voted they could view what towns were leading and how many votes they had, in real time.

Case Study 122

Case Study Case Studies Social Media Studies 122

Marketing Insider Group

JANUARY 13, 2021

Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. Such a scenario could be a windfall for content, including blogs, case studies, and videos. There are a lot of moving parts.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Convince & Convert

AUGUST 17, 2014

» Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 public relations' Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. So, I’m going to take ONE MORE crack at this, today. Read the whole entry. »

PR 160

PR Public Relations Case Study Case Studies 160

Convince & Convert

AUGUST 28, 2014

» Content Marketing case study content distribution content marketing content marketing strategy content promotion distribution channels public relations re-branding return on investment slingshot seo the rodon group' Marketers and PR folks are earning media and influencer coverage for their content while.

Promotion 147

Promotion Brand Identity Branding Public Relations 147

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

SmartBrief - Marketing

AUGUST 23, 2023

Whether it’s a brief incident that illustrates your point or a more in-depth case study, ensure your stories are relevant to your message and enhance its understanding. With a background in radio broadcasting and advertising, he shifted to public relations in 2018.

PR 52

PR Public Relations Broadcasting Case Study 52

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Champion Communications

JULY 24, 2023

Check out our recent rebranding case study with SoftwareOne here. Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Two of the best PR tools you can leverage are customer testimonials and case studies. If you’re lacking in testimonials and case studies, step one is to start gathering them.

PR 139

PR Marketing & Strategy Practices Business 139

nDash

JULY 14, 2022

We know the internet offers key channels for sharing case studies, public information, and event announcements. Racial equity, gender equity, human resources (HR), and public relations. On nDash, they know. My colleagues and I vet the claims made in the articles, announcements, and social media messaging we write.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Sword and the Script | B2B

MARCH 26, 2024

43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> B2B decision makers in this report articulated the following: 55% said good thought leadership “references strong research and data.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Zoominfo

OCTOBER 5, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sword and the Script | B2B

APRIL 23, 2024

Years ago, when I was studying for an MBA, the company 3M was a case study here. Comment: Generally, companies that experiment always seem to do better than peers. This is true inside and outside of marketing. They gave engineers a percentage of free time to develop new products. We need to experiment with marketing too.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

KoMarketing Associates

APRIL 7, 2021

Case studies: 46% (compared to 54% in 2020). Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone. E-books: 57% (compared to 48% in 2020). Then there’s paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Public relations. This sales mapping process also highlights areas where new marketing deliverables should be created. Website development and maintenance. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Providing content that educates potential customers about the benefits of the company’s products or services helps the sales team close more deals.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Sword and the Script | B2B

MAY 9, 2023

Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.” Need help with B2B marketing or public relations? Among the key findings : “Using a high-performing seller to present new collateral increased the likelihood of us.e

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Biznology

JULY 10, 2013

Chris Abraham goes through a real case study for Mizuno Running. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media' The best way to engage.

Blogger 80

Blogger Outreach PR Public Relations 80

nDash

SEPTEMBER 7, 2021

Send Victor a message for email campaigns, case studies, or website copy. Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. He’s written about regulatory, telehealth, cardiology, and a whole lot of technology topics.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

nDash

JUNE 15, 2022

nDash makes it easy to find writers who specialize in certain formats — like case studies or blog posts — as well as find writers who have a deep understanding of relevant topics,” said Erika. For Erika, the biggest benefit of nDash has been her ability to access high-quality writing professionals easily.

Content 52

Content Paid Search Agency Public Relations High Quality Lead 52

Walker Sands

OCTOBER 25, 2023

My guilty pleasure is case study stories where a tech leader can talk about an implementation project or use cases that they found really valuable — those are always my favorite and something I’m always drawn to. AI is a hot subject currently and I know you cover a lot of stories on the topic. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Sage Marketing

FEBRUARY 10, 2024

Proven success rates : A successful marketing agency will have a slew of case studies with companies in your same industry, proof that they can help you achieve your marketing KPIs. Cost-effective : A cost-effective solution that minimizes overhead expenses while still providing access to specialized skills and scalability.

Startups 52

Startups CMO Work Management Marketing Management 52

Biznology

JULY 23, 2014

They like print materials, for brochures, checklists, handbooks, case studies. Intuitive navigation, clarity of design, benefit-oriented copy–loaded with explanatory tools like case studies, product comparisons, testimonials, how-to guides, video demonstrations—this is how to attract and serve the SMB buyer.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. The first time I heard the term MAT Release I had no idea what it was.

Media 122

Media PR Paid Search Agency Distribution 122

ClearVoice

JANUARY 26, 2024

Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. Corporate Communications Content is your superhero within public relations, actively molding your brand’s story and safeguarding its reputation. Case studies to help illustrate the point.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist. See a topic that interests you?

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46