Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Why we care. HubSpot’s research found that 53% of U.S. Get MarTech! In your inbox.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Webbiquity

JULY 19, 2022

Below are a few examples of key measurable values that you can focus on to help you better understand how you can use these measures to analyze your business’s performance. Successfully tracking these and other social media KPIs will help you gauge performance changes and provide evidence of progress towards your desired business goal.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. And YouTube, for sure, I think it’s underutilized for B2B.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. population has used Reddit (Facebook 68%, YouTube 83%). 44% of U.S.

Mobile Advertising 97

Mobile Advertising Social Media Aggregators Communities 97

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Use relevant content to help users in making a right decision.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Contently

JULY 28, 2021

Hero, Hub, Help. After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. It also helps that a heavy investment in content just makes sense for CarMax. Helping shoppers.

SEO 160

SEO Content Paid Search Agency Youtube 160

Webbiquity

DECEMBER 18, 2018

People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging.

Training 214

Training Planning Work Management Marketing Management 214

Lenny's Newsletter

SEPTEMBER 7, 2023

She also helped the team through the journey to find product-market fit and built the team that drove Figma’s unique bottom-up growth motion. She led Figma’s early GTM strategy from stealth through monetization. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Helping simplify the overwhelm is where Funnel Envy can help. Goals guide your efforts and help you focus on what’s critical, and KPIs allow you to measure the effectiveness of your strategy. We’re here to help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Help us get the word out! Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Zoominfo

JUNE 27, 2018

67% of marketers promote content with the help of influencers ( source ). Influencer marketing is the fastest-growing online customer-acquisition method ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 75% of all marketers say they have allocated money for influencer marketing ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. BlueTree, which typically works with SaaS and IT firms, helps brands grow in the short and long term by using an editorial strategy. Building links may take a lot of work.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Martech

MAY 27, 2022

Here are some guiding principles that can help with your advertising strategy. Consider employing outside help. Specifically, advertising leads to audience development, and these are the benefits it offers: Customer acquisition : A burgeoning customer base is vital for your long-term revenue growth. Be adaptive.

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Mobile Advertising 119

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. Why Go it Alone? Schedule a conversation today.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

ConvertKit

JANUARY 30, 2022

ConvertKit helps you build a relationship with your followers and own that connection you make with them through your email list. Together with his wife Hanna at Mapped Out Money , he shares advice on financial independence with more than 47,000 YouTube followers and 10,000 email subscribers each week. “At The best part?

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. This will help you attract more leads, increase conversions and retain your customers long-term.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SmartBug Media

MAY 14, 2021

Thankfully, in our digital age, help is never further away than a quick Google search. If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube. This is true regarding learning Marketo as a beginner. Marketo’s Own Resources.

Marketo 69

Marketo Marketing Automation Services Work Management Marketing Management 69

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. Ask them about what challenges they’re facing and what sort of help they need to overcome these challenges. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

ClearVoice

JUNE 28, 2023

Acquisitions – one company obtains another. Some examples of corporate consolidation in tech Here are some of the biggest tech acquisitions in the 2000s: Meta: Meta has acquired almost 100 companies. Its two largest acquisitions to date, are Instagram ($1 billion) in 2012, and WhatsApp ($19 billion) in 2014.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

Brandpoint

JANUARY 21, 2021

With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. I made it my mission to help as many people feel comfortable with our remote setup as possible. It’s all in the air right now, but video and social will be driving the boat!

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Branding 143

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Export data such as website sessions, bounce rate, users, acquisition, pages per session, page views and demographics. Some of this data will not be available in GA4 and will help give you a basis for comparison from UA to GA4 data.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. How a CDP helps CPGs harness the value of first-party data. CPGs and third-party audiences.

Lead Ranking 102

Lead Ranking Lead Scoring Work Management Paid Search Agency 102

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Help us get the word out! It’ll take you less than a minute and it’ll help us spread the word about Radically Transparent. Catch all episodes here. Meet Giles Palmer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

SmartBug Media

APRIL 28, 2021

Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. As mentioned in the above section, Marketo also has a library of documentation available to the public, for learning more about the marketing automation platform and how it can help marketers like you. Marketo University Online.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Liveintent

JUNE 23, 2022

“We saw a lot of success on channels like LiveIntent and channels like Google, outside of text ads, going more into shopping, smart shopping, discovery units, YouTube, etc.,” But seriously, if you invest too much in just one marketing channel, you risk missing out on valuable audience reach and acquisition opportunities.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

Hubspot

FEBRUARY 4, 2021

It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month. The majority of content published were whitepapers, functional specs, and content that helped their buyers make a purchase decision. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Valasys

JUNE 18, 2020

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. Jon Miller, Founder, and CEO of Engagio explained that Demandbase and Engagio have 30 shared customers and therefore, the acquisition shouldn’t come as a surprise. About Demandbase.

DemandBase 72

DemandBase Account Based Marketing ABM Advertising Agencies 72

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. It is going after inactive personal Google accounts (not work or school accounts). Your Google account will remain active because of those other logins.

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

Hubspot

FEBRUARY 18, 2020

Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Digital marketing channels are overflowing with noise — average customer acquisition costs have increased by 53% over the last five years.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Read job descriptions to help develop buyer personas. Why is it important to the business to have buyer personas?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

FEBRUARY 15, 2023

For instance, Alphabet’s YouTube is strongly interested in increasing the time people watch videos on its platform. The more people watch, the more ads YouTube can serve them. This likely helps explain recent emotional dust-ups we’ve experienced with our families, friends, neighbors and associates.

Ethics 108

Ethics Marketing AI Multivariate analysis Paid Search Agency 108

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. What do SEO platforms do and how do they help marketers get found on search engines? Jagran New Media, a leading publishing house in India, had a revenue problem.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

AUGUST 11, 2021

Customer engagement company Verint announced its upcoming acquisition of conversational AI platform Conversocial. These capabilities help marketers adapt to one-to-one strategies, where consumers expect to be heard. These capabilities help marketers adapt to one-to-one strategies, where consumers expect to be heard.

Google 115

Google Marketing Automation Services Work Management Marketing Management 115