Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. If your company’s not in a good place with content, then you’re going to struggle.”. Social media posts. Data reports. Templates and tools.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Contently

JANUARY 24, 2023

Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. After thinking about it, the customer makes the final purchase on the app.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Lake One

OCTOBER 17, 2023

We’ll look at the benefits of podcasting, how to create your own, and which podcasts have managed to stand out in a competitive landscape. The core value of a brand, whether it’s quality products or social responsibility, can be showcased to listeners in new ways. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Salesforce Marketing Cloud

DECEMBER 11, 2023

Whether you need help solving a business challenge or guidance navigating your Salesforce career, the Community can help you connect with Trailblazers who love to share their knowledge and experience. Check out three helpful ways to get the most out of your Trailblazer Community experience.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Optinmonster

OCTOBER 31, 2023

How can you craft headlines that resonate with your audience and drive engagement? Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Here’s what makes a headline stand out: 1.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Amid “the Great Resignation,” with 56% of non-freelancers saying they’re likely to freelance in the future , it’s a good time to explore this career path. This career takes time and work. This career takes time and work. What do social media consultants do?

Social Media 106

Social Media Consulting Media Work Management 106

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 322

Social Media Tools Media Work Management 322

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

The Marketing Blender

DECEMBER 13, 2022

How to grow your network in 4 easy ways. A well-maintained network of contacts can open doors for you in your career, help you find new job opportunities, and give you the support and advice that only comes with having a group of trusted peers. Here’s how to grow your network in four easy ways. .

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

ClearVoice

AUGUST 3, 2021

Professional journalistic groups and organizations are committed to supporting and promoting the free practice of journalism and are committed to displaying high standards of ethical behavior in their reporting career. In addition, connections that are made between new and established journalists are great mentorship opportunities.

Organization 104

Organization Press Ethics Thought Leadership 104

chiefmartech

JANUARY 14, 2023

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. Oh, one more thing: they’ll need to adapt to a tech landscape that is about to undergo multiple seismic shifts. First, the bad news. (“Wait, what you said above isn’t the bad news?”).

API 136

API Software Startups Mobile Marketing 136

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Click here to download the full report. It will help audiences trust your brand more, which leads to higher rates of conversions and business deals.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm. Often, that starts by reading reviews on social and other sites.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Heinz Marketing

MARCH 17, 2023

However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption. I’ve been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Parse.ly

MARCH 18, 2021

This blog post will provide a brief summary of her findings and what they mean for your 2021 content strategy. The most significant shifts in the content landscape last year started around March with the COVID-19 outbreak. The most significant shifts in the content landscape last year started around March with the COVID-19 outbreak.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Zoominfo

DECEMBER 4, 2019

Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ). Modern job candidates practically live on social media, especially candidates from younger generations. They even spelled your name wrong. 8 Social Recruiting Mistakes to Stop Making Today.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

SEPTEMBER 27, 2018

Good news: You just found the perfect candidate to fill a job vacancy. This begs the question: How do you improve your candidate response rate? This begs the question: How do you improve your candidate response rate? We cover the ins and outs of response rates and give you four quick ways to boost yours. Sound familiar?

Response Rate 183

Response Rate Multi-Channel Outreach Zoominfo 183

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

nDash

OCTOBER 26, 2020

You’ll always need awesome people on your team. But if you don’t see what you’re looking for, then please contact us and let us know by clicking here. We want to work with you to help build your writing team. . Career advice. Corrie Alexander – Career Development & HR Writer. Hiring solutions .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Meerkat Marketing

JANUARY 3, 2023

Through managing a number of brands spanning across multiple industries here’s some of our learnings on LinkedIn from 2022 in order to help you formulate your LinkedIn strategies and tactics for 2023. LinkedIn is still a careers platform. Many of the top performing posts for our clients were career related.

Linkedin 52

Linkedin Work Management Thought Leadership CAN-SPAM 52

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. You can get micro-hits of CRO and A/B testing theory, practical knowledge, implementation pitfalls, and rules of thumb to develop an experimentation mindset right in your inbox. Our list gives you the strongest head start.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. Yet some scientists are still hesitant to use social media to build their digital professional brands. I’m here to tell you why everyone needs to develop their digital professional brand though — even scientists.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

EveryoneSocial

APRIL 28, 2023

According to Senior Social Media Manager Sabrina from Okta, authenticity is still the answer. Specifically, content from your personal side lands best when it speaks to your followers. Okta’s Social Media Senior Specialist Linden points out: a brand message has over 500% greater reach than compared to official brand messaging.

Brand Identity 52

Brand Identity Branding B2B Social Media 52

Anyword

MAY 16, 2022

You’ve been hard at work creating content that helps your audience solve their problems, so what’s the best way to boost your article’s performance? So how do you go about encouraging them to do this? So how do you go about encouraging them to do this? Your CTA acts as the main guiding light for your customers.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. A few even pointed out advantages that brands had over media companies. Here’s what the writers had to say.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Salesforce Marketing Cloud

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. Ready to start? What is cold calling?

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . That doesn’t mean you need to take a “social media for beginners” course. These conversations are more than online chit-chat.

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Hubspot

MARCH 22, 2023

Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. If you’re a consultant looking for new opportunities, you should be actively networking. If you’re a consultant looking for new opportunities, you should be actively networking. Image Source 1.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. What are your top techniques for getting brands to stand out from the noise on social media?

Social Media 127

Social Media Media Youtube Communities 127

EveryoneSocial

DECEMBER 8, 2020

As more purchasing decisions are made online and from recommendations on social media, having employees that are trusted and respected will open up further opportunities for your organization. When a potential customer is thinking about buying your product, they are going to do their research.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Martech Advisor

FEBRUARY 13, 2020

Let's look at fashion marketing as a career – the job description, salary, and degrees and talk about how aspiring marketers can chart out a successful career in fashion marketing. Here is what you would find in a typical fashion marketing job description. Table of Contents. Fashion Marketing Definition. 32K - $38K.

Course 78

Course Merchandising Planning Work Management 78

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 Stick to Your Basic Color Palette. Integrate with Your Website.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Buffer

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88