Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. We’re seeing a maturation of the space,” said IAB’s vice president, Experience Center, Zoe Soon, in her keynote address. With marketers shifting budgets to gaming, they want to know more about how to reach the audience.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Litmus

MARCH 6, 2024

CTAs help guide your subscriber to the primary action you want them to take. Sending great content and hoping that a subscriber remembers you is not enough (although that helps). We’ll go over some guidelines to keep in mind when you’re designing and implementing CTAs to your emails that will help improve your success.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. The Green Media Summit was held in the Pavilion on the Farm at the Javits Center. Image: Green Media Summit. Green venue.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Work Management Marketing Management 101

Navigate the Channel

JANUARY 8, 2024

Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. How about “One Fish, Two Fish” or “Good Night Moon”? Simplicity and clarity help to establish memorability and people remember stories far more than they do facts and figures.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

JANUARY 30, 2024

AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers. Help me achieve what I need to achieve.” AI and CX One of my pet peeves when it comes to conversations about AI and CX is that it’s all about the contact center.

Marketing AI 137

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 137

Salesforce Marketing Cloud

JANUARY 23, 2024

Now think about what you’ll lose and have to deal with if those individuals leave your company. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. Experts outside of Google can’t help either. “I However, the manager hadn’t heard about it either.

Paid Search Agency 112

Paid Search Agency Work Management Marketing Management Advertising Agencies 112

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join Enterprise Lite to work with all of these analysts and influencers! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

DECEMBER 26, 2023

Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. If you have AI helping, you’re going to be able to make sure that agent has the information right in front of them, served up in context, and they don’t need to go hunting around for it.”

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. They must also make sales but not be salesy.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Salesforce Marketing Cloud

DECEMBER 4, 2023

When customers contact your service team, they want help fast. You need a customer support strategy that can help you keep up. Here’s what to know about why customer support matters, plus five things you can do to deliver excellent service. Customer service is more about the overall customer experience.

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64

Strategic-IC

FEBRUARY 7, 2024

Have you heard of an ABM Center of Excellence ? An ABM Center of Excellence (CoE) is all of these things and more. 6 key questions about ABM CoEs 1. What is an ABM Center of Excellence? An ABM Center of Excellence is all about improvement. Do you know what an ABM CoE is (that's how it's often referred to)?

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Lead Scoring 62

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. I center this approach on ChatGPT because that makes it more accessible and more easily understood since that’s what most people are using.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Salesforce Marketing Cloud

JANUARY 17, 2024

The Salesforce Service Trailblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Get new insights now Set up for customer service automation in 3 steps Every customer service automation process is a journey that begins with a request and ends (ideally) with a great customer experience — but you can’t do that until you’re clear about where you’re going and the rules of the road. What systems hold critical data?

Work Management 98

Work Management Automation Service Customer Satisfaction 98

SendGrid

SEPTEMBER 10, 2023

Read about 3 common types of email preference centers–a powerful tool in any email marketer's toolkit that helps increase engagement. The post Email Preference Center: Types, Best Practices & Examples appeared first on SendGrid.

Practices 82

Practices Examples Best Practices Email Marketing 82

Televerde

JULY 25, 2022

If your customer support is lagging, an inbound customer support team or contact center might be what your business needs. For many businesses, partnering with an inbound call center can help them achieve their customer support goals. What Is an Inbound Call Center? Benefits of an Inbound Call Center. Image Source.

Customer Satisfaction 98

Customer Satisfaction Burn Rate Business Paid Search Agency 98

Martech

FEBRUARY 14, 2024

That means we want to cut through the noise and be memorable [and] develop an emotional, authentic connection with our customers because they are the center of everything we do.” Our brand is focused on putting people at the center of banking and we believe that that optimism comes through in our sonic identity too,” said Strawn.

Paid Search Agency 114

Paid Search Agency Touchpoints Work Management Marketing Management 114

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join Enterprise Lite to work with all of these analysts and influencers! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

DECEMBER 13, 2023

The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do. For category pages, about pages and other static pages for users. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content.

CMS Development 109

CMS Development SEO Trends API 109

Litmus

MARCH 18, 2021

Email preference centers. Email preference centers help you meet your subscribers in their inbox on their terms. What an email preference center is (and isn’t). The benefits of email preference centers. Best practices for your preference center. Think about it. What is an email preference center?

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? The visualization helps strategists find hidden patterns, trends and correlations. What are AI insights? As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Salesforce Marketing Cloud

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Martech

DECEMBER 6, 2023

When it comes to email authentication, three mechanisms work together: Sender Policy Framework (SPF) helps prevent domain spoofing by allowing senders to identify the email servers that are allowed to send emails from their domain. Preference centers not only reduce email volume, but they often increase engagement with emails, Carr said.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join Enterprise Lite to work with all of these analysts and influencers! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Salesforce Marketing Cloud

JULY 18, 2022

That’s especially difficult for contact centers, where siloed data, disconnected systems and labor shortages already lead to long wait times. While these challenges may affect your contact center revenue, the real impact is on customer experience. Identify your contact center’s expenses. How to create contact center revenue.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Salesforce Marketing Cloud

NOVEMBER 6, 2023

I can tell you this: C-suite leaders are nervous about generative AI in business. Here’s an example: As part of their cost-saving measures, a client of mine asked their IT leader to lower call center expenses without adversely affecting customer satisfaction. They know they need to do something but don’t have clarity on what, or how.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Salesforce Marketing Cloud

JULY 5, 2023

Observe the ethical environment He spoke about this on the podcast series “Voicing Relationships ,” produced in partnership with House of Beautiful Business, the network for the life-centered economy. Similarly, human-centered design offers a lens to inquire deeper about what’s important to users.

Design 96

Design Personalization Ethics Ad Exchange 96

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. When companies write about themselves, we usually wind up with dry, hollow press releases. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Martech

JANUARY 30, 2024

This includes monitoring data centers, networks, endpoints, and employees. One solution is implementing a Security-Operations-Center-as-a-Service strategy. The data is processed to optimize the operations, help make smarter decisions and run successful marketing campaigns. So, how do you create this stronghold? More technology.

Privacy 101

Privacy Ad Building Work Management Marketing Management 101

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Successful complaint management is all about customer care. They can also severely impact your reputation.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us for Dreamforce Come see how it’s all about AI at this year’s Dreamforce. With a little help from AI. PT Are you ready to party?

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this blog, I’ll outline five tips to help your marketing and legal teams work better together. Help Me Help You. Yes to helping our team. I’d love to hear about it.

Thought Leadership 265

Thought Leadership Marketo Creativity Paid Search Agency 265

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey. Call centers are a critical touchpoint that can make or break the CX. Read next: Invoca unveils no-code integrations.

Marketing Management 98

Marketing Management Ad Exchange Paid Search Agency Touchpoints 98

Salesforce Marketing Cloud

APRIL 10, 2024

Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency. At a high level, self-service customer service simply means letting customers help themselves. Slack helps your team stay aligned and move fast.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Salesforce Marketing Cloud

MAY 11, 2022

Consumers rely on customer service agents for help with everything from address changes to insurance claims. We interviewed 40 contact center agents and supervisors , diving into their experiences to learn how companies can better support agents and stem this “Great Resignation.” New technologies can help, but risk alienating agents.

Contacts 97

Contacts Lead Scoring Lead Ranking Training 97