Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Make Your Events More Accessible. All of these platforms, individuals, and businesses can help spread the word about your upcoming event.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. One-to-one messaging comes from being able to access data in real-time so you can change your message. Use incremental innovation to create change.

Enterprise Management 119

Enterprise Management Marketing Automation Services Work Management Marketing Management 119

Marketing Insider Group

FEBRUARY 24, 2021

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Quick Takeaways.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

sagefrog

MARCH 13, 2024

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. A website privacy policy informs individuals about how their data is collected, processed, and secured, meeting legal requirements in various jurisdictions. But don’t sweat it.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Salesforce Marketing Cloud

MARCH 19, 2024

When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field. Share knowledge The Serviceblazer Community is all about learning. Having a group of people at your back can help you get through the hard days when things are going wrong.”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Salesforce Marketing Cloud

APRIL 24, 2024

Zero copy integration makes it possible to access data that is sitting in multiple different databases at the same time without having to move, copy, or reformat anything. In addition to making access faster and easier, it cuts down on the expense and risk of errors that’s always incurred when data has to be moved or changed.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Rather than allow the diagnosis to bring her down, she instead vowed to raise awareness about the condition. “I Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. I did what any millennial would do.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Which marketing tasks could benefit from the help of AI tools? Which roles within your organization work on the tasks identified and who needs access to the AI tools?

Marketing AI 120

Marketing AI Paid Search Agency Generation Enterprise Management 120

Salesforce Marketing Cloud

OCTOBER 9, 2023

But people with disabilities are not only less likely to be employed , their unemployment rate is about twice as high as the rate for people without disabilities. Incorporating accessibility into the hiring process is a huge way to advance disability inclusion, and DEAM is a great time to start. Will you help me?’” said Casey.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

Salesforce Marketing Cloud

JANUARY 17, 2024

When you join this community, you get anytime access to unique perspectives across the entire customer experience — from the contact center to the field. Share knowledge The Service Trailblazer Community is all about learning. Having a group of people at your back can help you get through the hard days when things are going wrong.”

Work Management 132

Work Management Peer-to-peer Service Communities 132

Convince & Convert

FEBRUARY 21, 2024

AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. I center this approach on ChatGPT because that makes it more accessible and more easily understood since that’s what most people are using.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

DECEMBER 26, 2023

Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. If you have AI helping, you’re going to be able to make sure that agent has the information right in front of them, served up in context, and they don’t need to go hunting around for it.”

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are.

Marketing AI 126

Marketing AI Work Management Marketing Management Examples 126

Martech

DECEMBER 18, 2023

Talk about it often and ensure leaders know your process to achieve this. How did your integration effort help the last marketing campaign? Click here to take the survey What about all this legacy data? Data governance should provide guidelines for who owns certain datasets and who is responsible for access, use and quality.

Planning 143

Planning Marketing AI Customer Surveys Guidelines 143

Litmus

FEBRUARY 8, 2024

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. This approach will help marketing teams identify and cull inactive subscribers from their lists.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Salesforce Marketing Cloud

DECEMBER 6, 2023

People were already on the fence about automation and chatbots. And now, they’re also learning about autonomous agents. Knowing what paths a user might take and considering possible content variations can help inform designs. When we think about the tone and voice of our outputs, we can also use persona guidelines.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Securing the future, byte by byte Get serious about cybersecurity Learn how you can safeguard your company against digital threats by ensuring your data is secure and protected first.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog.

Classified Ads 100

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 100

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Why focus on having the best AI integrations? Build or buy?

Marketing AI 126

Marketing AI Hubspot Lock-In Marketing Management 126

Top Rank Marketing

NOVEMBER 1, 2023

Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine. To learn more about what a successful B2B marketing CTA looks like, check out our “ Winning B2B Calls to Action That Get Responses & Convert Browsers into Buyers.”

Paid Content 123

Paid Content Features B2B Marketing B2B 123

RebelMouse

JANUARY 10, 2024

It could be a funny meme, a tempting offer for free pizza, or even a cool quiz about your personality type. Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. That's a sticky element!

Positioning 94

Positioning Design Examples Practices 94

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” What is new, though, is how accessible AI is. Artificial intelligence isn’t new. A journey needs a destination.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Top Rank Marketing

DECEMBER 13, 2023

Want to learn more about what these marketers know? Greater influencer access and identification insights B2B influencer marketing agencies have spent considerable time developing extensive networks of influence partners. Discover more insights about B2B influencer marketing in TopRank Marketing’s 2023 Influencer Marketing Report.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

RebelMouse

FEBRUARY 28, 2024

To help overcome the ambiguity that almost all icons face, a text label must be present alongside an icon to clarify its meaning in that particular context.” Example: Lack of Consistent Branding Inconsistent branding across different pages or platforms can confuse users about your identity and professionalism.

Design 98

Design Ad Building Tips Display 98

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. Why should you care about unified data?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Sprout Social

APRIL 16, 2024

Today, listening tools are more intuitive, making insights more accessible. The truth is, query building is more about mindset than anything else. The following tips will help you create queries that step up your social listening strategy. Well, the same can be said about blank social listening query fields.

Keywords 99

Keywords Template Analysis Barriers 99

Litmus

MARCH 6, 2024

Design isn’t just about making things look pretty. Then, use persuasive design and psychological triggers to help guide people toward the action you want them to take. Fulfill the expectation set by the subject line This tip isn’t just about design. This upholds expectations and helps build trust for the long haul.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? Whereas I used to be a casual customer, now I’m a loyal one, and if I’m honest, it’s mostly because I felt as though they cared about who I am and what I’m into. Email segmentation is about having a meaningful conversation with each member of your audience.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Oktopost

DECEMBER 19, 2022

It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Limit Access to Accounts. While it’s useful to have several employees with access to your brand’s social accounts for a variety of reasons, this also increases the risk of human error. Human/Employee Error. Phishing Attacks.

Social Media 125

Social Media Phishing Marketing Management Media 125

Martech

APRIL 19, 2024

This helps ease concerns about AI hallucinations. The current price is an “early access” rate only available until June 5th. . — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s). It has a custom attribution engine that provides citations for all its answers.

Pricing 81

Pricing Price Click Rate Efficiency 81

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Salesforce Marketing Cloud

APRIL 10, 2024

But, having a skilled team is only part of the equation; it’s also about having the right data in place to use it efficiently. Align with your organization’s leaders about what you’re hoping to achieve with technologies, such as Data Cloud or the Einstein 1 Platform. Good AI needs good data.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Marketing Management 59

Seismic

MARCH 26, 2024

At last year’s Seismic Shift , we tackled this reality head on and provided new ways of thinking about learning. We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115