Biznology

JANUARY 29, 2021

With one month nearly complete in the new year, a recurring theme of client and colleague conversations is career evolution. Whether transitioning into new roles on a defined career path or executing significant career transformations across disciplines and/or industries, strategic questions need to be considered.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

OCTOBER 30, 2020

This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds. ” How to Reimagine the Second Half of Your Career. ’ Here’s what that means.

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. I’d just been hired by Red Hat, an upstart open-source company with a lot of momentum. But management started asking us for more. “Go The problem is that technology alone was never going to deliver us effectiveness. Are we as markers about to repeat the same mistakes?

Marketing AI 128

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 128

Hinge Marketing

SEPTEMBER 10, 2020

In the study, we asked both job seekers and professional services recruiters what the top elements of an employer brand were. Similar to the journey buyers take when evaluating you as a service provider, potential employees are seeking information that will help them make the right career choice. Building a Strong Careers Page.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Martech

DECEMBER 22, 2021

So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year. Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year.

Work Management 142

Work Management Ideal Customer Profiles Lead Scoring Lead Ranking 142

Zoominfo

JUNE 30, 2022

Avail​​able wherever you listen to podcasts: Apple | Spotify | Website MEGHAN BARR What prompted you to start a career in entertainment and comedy? I was able to do commercials and different voices, and everything about radio was fascinating to me. Can you show us actually? ANDREA LOPEZ I always loved being on the microphone.

Impressions 130

Impressions Lead Ranking Lead Scoring Television marketing 130

Zoominfo

NOVEMBER 3, 2020

Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. It involves the creation of candidate personas as a way to ensure that you know as much about a candidate as possible, (and vice versa). and then begin to think about how to identify, recruit, and motivate those individuals.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Martech

APRIL 11, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn We grew the business from three people up to like 30 and got acquired by the Allant Group. Q: What do you like about your job?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Database Marketing 102

Zoominfo

MAY 6, 2019

By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. For more information on creating candidate personas, check out this blog post: How to Create Job Candidate Personas for Recruiting. Kick-start your employer branding.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Salesforce Marketing Cloud

JANUARY 11, 2023

From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. There were times when I thought I’d never find a career and culture where I could be happy as my whole self, including openly sharing my bipolar diagnosis and experience.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. If you find yourself in the front seat of the struggle bus, do what I do.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Televerde

MARCH 7, 2024

While unique in its contours, my narrative is a testament to the transformative power of investing in women, especially those of us navigating the complex journey back into society after incarceration. Recognizing the need for a broader impact, Michelle expanded the foundation’s reach by launching the Career PATHS program.

Communities 59

Communities Training Positioning Segmentation 59

Salesforce Marketing Cloud

JANUARY 1, 2022

Whether you’re new to Salesforce, thinking about getting certified , or just want to keep earning those Trailhead badges, this quest is for you. Here are the top 3 Reasons to Seize the Trail in 2022: R eason 1: Learning in-demand Salesforce skills can open doors to career opportunities. Where to start? Did you know that 9.3

Peer-to-peer 98

Peer-to-peer Communities Lead Scoring Lead Ranking 98

Spiralytics

MARCH 27, 2024

Likewise, if you want to become a content writer, you’ll get insights about the process here. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. They also do well when it comes to job satisfaction.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

AUGUST 7, 2023

Of course, we said, ‘Not us. The tech: Barnhart came to NC Fusion seven years ago after a long career in health care. His children had gone through the program and the job appealed to him on many levels. They were open with us and said, ‘It just didn’t feel right for me,’” Barnhart said.

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Campaigns Co-Registration Marketing AI Cable 98

Salesforce Marketing Cloud

SEPTEMBER 27, 2022

You may worry that robots are going to steal your job. But an interview with a robot might actually be the key to landing your next dream job. At a recent Fortune Brainstorm Tech event, Zhou said that AI with a similar personality to a person makes a candidate more open, honest and interactive. How to remove bias in hiring.

Work Management 98

Work Management Peer-to-peer Ethics Ideal Customer Profiles 98

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. This data underscores the importance of using social in your recruitment efforts.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I ran demand and operations, so my job was simple: generate and optimize leads.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Sprout Social

MARCH 23, 2023

.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me. Here are some of the highlights of my career so far, and a few important lessons I’ve learned.

Work Management 107

Work Management Marketing Management Thought Leadership Organic Leads 107

Salesforce Marketing Cloud

JUNE 27, 2023

I went from selling radio ads at a media company to landing my dream job at Salesforce. If you want to learn how to get a job in sales — and not just a job, but a dream job — then take the tried-and-true sequence of the sales process and apply it to your job hunt. Then, expand your view.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

FEBRUARY 16, 2022

I’ve hired numerous new Salesforce Administrators across multiple roles throughout my career, and I can tell you firsthand that you should throw out your “ candidate needs 3-5 years of Salesforce experience ” requirement and instead focus on these three Trailblazing characteristics. #1: What strategies have you used to achieve success?

Work Management 98

Work Management Peer-to-peer Communities Demand 98

Biznology

FEBRUARY 24, 2022

My entire B2B career has been about leads—lead quality and quantity. Brand awareness opens doors. Let’s recall the ad sales pitch made by the trade publisher McGraw-Hill that brand awareness opens doors. The good news, though, is that this means brand building is the job of everyone in the firm. Cost per lead.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Brandpoint

AUGUST 25, 2021

Maybe you’ve heard of us, maybe you haven’t, but no matter what, you’ve landed on our careers page. Here at Brandpoint, the application and interview process are not only a time for us to learn about you, but for you to learn about Brandpoint. We’ll find out more about you, and you get to ask questions about us.

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Process FAQ Guidelines Positioning 118

Salesforce Marketing Cloud

OCTOBER 14, 2021

Anyone who wants to innovate and deliver success with Salesforce can be a Trailblazer — whether you’re starting your Salesforce career, reskilling from another industry, or are an experienced leader driving digital transformation. Everyone — from all walks of life — is welcome in the Trailblazer Community, and we hope you’ll join us. "I’ve

Communities 98

Communities Peer-to-peer Digital Transformation Thought Leadership 98

Salesforce Marketing Cloud

JANUARY 6, 2022

A record one in four Americans quit their job in 2021. There’s a certain level of inertia that just keeps us wherever we are, and because of that, we can tolerate a lot that’s not so great. This includes: Career progression. With my own team, I would simply ask about them. You’ve got your friends there.

Work Management 98

Work Management Service Thought Leadership Fulfillment 98

ClearVoice

MARCH 12, 2021

Delay retirement or start another career? While some choose teamlancing as part of their career path intentionally, others find that it works best when easing out of their existing career into retirement. For many, that also meant leaving a more demanding job for one with less stress or one that was more of a passion project.

Work Management 105

Work Management Merchandising Consulting Creativity 105

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years. What do you like about it? There’s a lot more about it.

Paid Search Agency 98

Paid Search Agency Verticals eCommerce Privacy 98

Top Rank Marketing

AUGUST 30, 2023

In this spirit, over the past several years now we have regularly taken the time to honor and congratulate B2B marketing leaders who have recently seen career advancement. Balance advocating for your career aspirations and staying open to unexpected opportunities. Know when to say ‘yes.’

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sprout Social

NOVEMBER 3, 2022

QuietQuitting #QuietQuittingMyJob #QuietQuittingYourJob #QuittingYourJob #QuitJob #IQuitMyJob #CareerTips #CareerToks #Career #Quitting. ? fyp #work #working #corporate #corporatelife #corporatetiktok #corporateamerica #corporatehumor #office #officelife #manager #managersbelike #career. ? Why are employees quiet quitting their job?

Work Management 98

Work Management Marketing Management Paid Search Agency Lead Ranking 98

Salesforce Marketing Cloud

NOVEMBER 8, 2021

We’re thrilled to invite our entire community to join us as we officially open nominations for our 2022 Salesforce MVP class. Perhaps they’ve helped other Trailblazers navigate their career journeys, solve a complex problem, get certified, make a game-changing connection, or even land a new job. JOIN TODAY.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? What I love about B2B is it makes you have to stretch more as a marketer, to say, 'How might I be able to answer your questions?'

B2B Marketing 116

B2B Marketing B2B Video Marketing Marketing Analytics Tools 116

Walker Sands

MAY 19, 2022

AANHPIs are also the racial group most likely to be hired for high-tech jobs — at Apple, Facebook, Google and Microsoft, AANHPIs comprise at least a third of the company’s workforce. It’s about understanding how to create an environment where people can directly work with each other, see each other and understand where others are coming from.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Work Management Statistics 98

Outbrain

NOVEMBER 22, 2021

Often as a global organization, working in different locations and sometimes far away from one another, with varying skills and jobs to do, we may end up thinking we know better, or perhaps that the others are not doing their job. Having trust in each other is something we are very particular about at Outbrain.

Work Management 59

Work Management Transparency Software Advertisements 59

Walker Sands

JULY 11, 2022

We invited Stuart Getty to join us for a discussion about “How to They/Them,” the motivation behind writing it, and actionable items we can take with us to make progressive changes in our personal and professional lives. But Stuart reminded us to have grace with ourselves when we make a mistake.

Paid Search Agency 98

Paid Search Agency Validation Copywriting Storytelling 98

EveryoneSocial

NOVEMBER 9, 2020

Finding top talent and attracting the best workers for open job positions can be a common challenge many organizations still face today. Certainly, you can throw a few social media posts out there and include your open positions on a job board and get tons of applications. Aspiration Marketing ) 30.9%

Tips 98

Tips Paid Search Agency Advertising Agencies Word of Mouth 98

Adobe Experience Cloud Blog

JANUARY 13, 2020

Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. Being relevant isn’t just about appealing to someone’s interests. Getting this stuff right is not about pedantry and nitpicking.

Email Marketing 174

Email Marketing B2B Thought Leadership Urgency Marketing Thought Leadership 174

Biznology

APRIL 30, 2021

What will it take to move beyond merely surviving to excelling in our careers? As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver.

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Fulfillment Lead Scoring Lead Ranking Thought Leadership 104