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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

Brandpoint

What will the PR profession look like between now and the year 2026? The post Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession appeared first on Brandpoint. Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession.

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Will Search Engine Traffic Really Drop 25% by 2026, as Gartner Predicts?

CMSWire

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

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3 Unconventional Crypto Marketing Campaigns That Work Every Time

SendX

billion by 2026. Crypto marketing solutions will grow from $4.9 billion to $67.4 That means stiffer competition and a more volatile customer base.

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

billion by 2026. You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” According to a recent Global Industry Analysts Inc. study , contextual advertising around the world is expected to rise to $335.1 That’s a predicted 68% jump over a period of four years.

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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

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33 World Cup marketing statistics you need to know

Martech

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.