B2B Marketing Directions

MARCH 26, 2017

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption. This study was based on a survey of 200+ B2B companies.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

SendX

MAY 18, 2020

In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. According to one study it’s the fourth highest source of traffic for affiliate marketers. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. reached $5.37 This year, the projected figure is $6.82

Promotion 299

Promotion Email Marketing Urgency Marketing Paid Search Agency 299

Vision Edge Marketing

JANUARY 18, 2018

Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. Over the course of 2017 we put our ABM strategy and plan into place. We set aside the first quarter of 2017 for this phase. Return on Energy is low.

Account Based Marketing 132

Account Based Marketing Research Planning ABM 132

Unbounce

MARCH 2, 2020

Full disclaimer: I know this is a relatively small sample size. For the upcoming 2020 Conversion Benchmark Report, our team of data scientists (yep, they have lab coats) have been using machine learning and a rigorous methodology to study more than 34,132 landing pages and 19.2 million conversions. Further proof?

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

QuanticMind

MARCH 21, 2017

SMX West 2017, Day 1. For those new to clicks-to-bricks tracking, free tools such as Google Analytics and Google Tag Manager can be used to track basic metrics that can then inform guesstimate analyses such as persona and lookalike studies. pictured: Jason Douglas, Product Management Director for @google Actions).

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Hinge Marketing

MARCH 13, 2017

Hinge is very excited about the release of the 2017 research on marketing and growth strategies for the accounting and financial services industry, a special edition of our annual High Growth Study. Today I want to talk about the release of the 2017 Accounting and Financial Services Research the Marketing and Growth Insights.

Research 48

Research Service Video Marketing Sample 48

Vidyard

OCTOBER 26, 2017

As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.” Download The 2017 State of Video Marketing report: The post Are Your Peers Beating You to Video Marketing Results? And if you don’t know, you can’t improve. appeared first on Vidyard.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Hubspot

APRIL 26, 2019

Our study found that over half of consumers tell friends and family about their favorite products at least once a week or more. Video is still the top type of content people want to see from businesses, which is consistent with our research from 2017. Videos and your website are both crucial for brand engagement. Methodology.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

B2B Marketing Directions

JUNE 3, 2018

The results of a recent study by PwC provide several valuable insights on this critical issue. PwC's Future of Customer Experience study consisted of an online survey and in-field interviews of a representative sample of 15,000 people. The results of the PwC study are not particularly surprising. Almost 80% of the U.S.

Work Management 45

Work Management Marketing Management Customer Surveys Sample 45

B2B Marketing Directions

AUGUST 4, 2019

Last month, the CMO Council in partnership with Pitney Bowes published the results of a study that sought to identify what communication channels consumers prefer to use when interacting with the companies they do business with. PwC's Future of Customer Experience 2017/18 study produced similar findings. Almost 80% of the U.S.

Advertising Channels 56

Advertising Channels CMO Customer Surveys Sample 56

chiefmartech

DECEMBER 4, 2017

As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. Now, as a caveat, Stuart from TBR commented, “Firms are adopting more than one platform in nearly every category.

Enterprise Management 80

Enterprise Management Verticals Amazon Work Management 80

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Google ran an independent study with 140+ advertisers across multiple verticals. Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". 2017 – 94.0° /93.7° 2017 – 94.0° /93.7°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017. Question B: How do they use title tags?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

B2B Marketing Directions

AUGUST 26, 2018

Several recent research studies have found that Millennials are now playing significant roles in B2B purchase decisions. Recent research has shown that this "digital only" view simply isn't accurate, and now a new study has found that Millennials actually like "snail mail" more than is commonly believed. labor force. One final thought.

Case Studies 45

Case Studies B2B Sales Customer Surveys Sample 45

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. But mid- and large-size firms were also well represented in the sample. percent in 2017, down from 9.6

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. More than 1,000 companies participated in the study, and firms offering architecture, engineering and construction services represented 21.1%

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Convert

JUNE 24, 2022

I made the decision to specialize in CRO in 2017, and I signed up for CXL’s certification course which led to me being hired by the agency side of their business shortly after I completed it. The case studies you see with 500% uplifts and no information about the test planning and sample size are total BS.

Startups 52

Startups Rules Course Case Studies 52

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Here, I'm going to explain why.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

SEPTEMBER 13, 2017

Part of the anticipation leading up to September 12, 2017 was the fact that it was the inaugural event for Apple's Steve Jobs Theater. September 13, 2017. "I September 12, 2017. September 12, 2017. September 12, 2017. Behold: Here's what you missed. The Apple Event Was Totally About the iPhone 10th Anniversary.

Lead Ranking 74

Lead Ranking Display Pricing Price 74

Martech Advisor

FEBRUARY 10, 2020

A 2017 Accenture report stated that 90% of B2B executives cite CX as a very important factor in achieving their organizations’ strategic priorities. This is also the reason why it is better to ensure that the respondent samples are similar in a benchmarking exercise.

Practices 57

Practices Work Management B2B Best Practices 57

Hinge Marketing

NOVEMBER 8, 2016

In one of the keynote sessions, Anirban Basu, Chairman & CEO of Sage Policy Group , predicted an industry recession in 2017-18. He presented data from a study of ENR’s Top 500 companies and highlighted five pillars associated with those firms that did better than others during the last recession. The takeaway? The takeaway?

Top of Funnel 73

Top of Funnel Brand Identity Branding Generation 73

Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. And make sure you study the valuable lessons the GDPR panic taught about how to communicate with your audience.

Research 104

Research Planning Content Marketing Peer-to-peer 104

Hubspot

APRIL 27, 2017

Data from Hinge's 2017 High Growth Research Report. For instance, when Hinge studied the effects of research on growth and profitability, we found that firms that conducted frequent research realized 19.9% Below is a sample of the questions we have found to have a big impact for our clients. So what are you waiting for?

Advertising Agencies 72

Advertising Agencies Paid Search Agency Ad Agencies Research 72

Hinge Marketing

AUGUST 16, 2017

In fact, 3 out of the top 5 business challenges identified by participants in our most recent study were related to recruiting and talent retention. In our 2017 High Growth Study of 505 firms, not one of the no-growth firms in the study did research, while over a third of the high-growth firms conducted research at least 4 times a year.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

EveryoneSocial

NOVEMBER 28, 2017

Here are just some 2017 statistics from a WordStream article about social media: More than 56% of online adults use more than one social media platform. Also, a Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing. Looking for some sample social media policies?

Social Media 104

Social Media Activities Social Marketing Work Management 104

Choozle

NOVEMBER 20, 2018

Although programmatic is no longer riskier than buying from the general market and total projected fraud losses are down by 10 percent overall, according to a study by the Interactive Advertising Bureau (IAB) and Ernst & Young, fraud costs the U.S. According to an IAS sample of our traffic over the past year, fraud is coming from 0.04

Paid Search Agency 40

Paid Search Agency Ads Advertising Agencies Mobile Advertising 40

ClearVoice

JULY 30, 2019

Case studies. You’ll find a CV Portfolio for the freelancer, see samples of their published work and browse through their specialties. Although a freelancer will have published work online, they may have additional ghostwritten pieces or other relevant samples to show. Blog posts. Copy editing. Customer interviews.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Hubspot

JANUARY 27, 2020

Finally, they had to restate their earnings for 2017 and 2016, and the Securities and Exchange Commission (SEC) began investigating them for these accounting issues. Be Careful With Case Studies. I've ranted about CRO case studies a ton by this point, so it's suffice to say I don't trust most of them. Embrace Transparency.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hubspot

AUGUST 29, 2017

One of the more recent instances of this phenomenon is Hinge Research Institute’s 2017 Employer Brand Study. In publishing the Employer Brand Study , Hinge sought to answer several questions -- for the exhaustive list, check out the full-length study here. What is marketing’s role in employer branding?

Brand Identity 73

Brand Identity Branding Work Management Marketing Management 73

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. What’s more, in our latest State of Social study, live video wasn’t even mentioned. Live video was going to be the future of how we interacted on social media.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Hubspot

OCTOBER 8, 2018

With the explosive growth of online shopping and a shift in consumer preferences for experiences over possessions , the retail apocalypse of 2017 was inevitable. For instance, who do you think you’ll connect with on a deeper level -- someone who also studied abroad in Scotland during college or someone who wears the same Apple Watch as you?

Trends 78

Trends Merchandising Internet Marketing Press 78

Hinge Marketing

OCTOBER 31, 2016

In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Someone else has conducted a study, and you are simply using their results. In the professional services, surveys are widely used for client satisfaction studies.

Research 48

Research Service Planning Ideal Customer Profiles 48

EveryoneSocial

NOVEMBER 15, 2017

Here are 7 sample social media policies for employees your company can implement. Since July 2017, Atkins has shared some of the below statistics for their program. This is a common set of challenges for companies looking to better leverage social media for talent recruitment. Why Genesys Invested Big in a Social Selling Program.

Work Management 48

Work Management Thought Leadership Social Media Statistics 48

Hubspot

AUGUST 21, 2023

Sample Script Hi [prospect's name], this is [your name] from [your company name]. Here are some sample questions: So, [prospect name], I see you went to [university]. Harvard Business Review studied curiosity in the workplace and found that curiosity correlates with less defensiveness and stress. How did you like it?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Porch Group Media

APRIL 2, 2019

In 2017 it reached around $2.3 Sample journeys include: • Abandoned Cart. In a recent study by Salesforce, sixty-four percent of consumers expect companies to respond and interact with them in real time. The Growth of eCommerce – Are You Ready. Global ecommerce is growing at an unprecedented pace. Abandoned Browser.

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49