2017 Multivariate analysis Sample Studies 
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OCTOBER 27, 2021
In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. Let’s have a look at some examples of 5 unique A/B testing case studies, set across the 4 core marketing channels that we’re going to cover in this article. Multivariate Tests.
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SEPTEMBER 28, 2022
How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.
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