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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. Here, I'm going to explain why. The Decline of TV Advertising. Why TV Is Still Around.

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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

Part of the anticipation leading up to September 12, 2017 was the fact that it was the inaugural event for Apple's Steve Jobs Theater. September 13, 2017. "I September 12, 2017. September 12, 2017. September 12, 2017. Behold: Here's what you missed. The Apple Event Was Totally About the iPhone 10th Anniversary.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.

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The Ultimate Guide to Video Marketing

Hubspot

2017 saw video rise to the top of your marketing tactic list. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Case Study and Customer Testimonial Videos. Songs made with digital samples can make your video feel unprofessional and out of date.