KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent to 55.1

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance. The Growth of Remarketing.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Show and Tell: Use More Video Marketing.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Contently

APRIL 19, 2017

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. Facebook’s mobile transformation is almost complete. users will access the app only through mobile. in Q4 2016.

Social Media 167

Social Media Trends Emarketing Media 167

Kaon

DECEMBER 26, 2017

. #5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines. Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel. 3: 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Webbiquity

MARCH 3, 2017

As people increasingly rely on their mobile phones, mobile searches have now overtaken desktop searches. Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Content marketing getting better.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). And by day 30, only 3.3% of Android users and 3.2%

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), As most of you know, I had a big change in 2016. Category #1: Real-time data technologies.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? It’s the backbone that supports any B2B marketing trends you implement. Account-Based Marketing.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Biznology

JANUARY 12, 2017

Are you confused and frustrated by the rapid pace of change in digital marketing? In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year. Tips and techniques for staying ahead of the game all year long.

Trends 80

Trends Mobile Marketing Consulting Paid Search Agency 80

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Customer Experience Matrix

DECEMBER 1, 2017

Location data is especially common, derived from mobile apps that most people surely don’t realize are tracking them. Combine those technologies with ubiquitous high resolution cameras, both mounted on walls and built into mobile devices, and the potential to know exactly who does and thinks what is all too real.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? 91% of U.S.

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Webbiquity

DECEMBER 9, 2020

Ranking highly in search results is vital to digital marketing success. Four are technical factors (mobile-friendliness, user experience, security, and loading speed). Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking.

SEO 271

SEO Traffic Tips SERP 271

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 released in June 2017.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Schubert B2B

FEBRUARY 16, 2018

The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. In terms of the type of marketing CMOs are leaning toward, digital reigns supreme. The Shift Toward Mobile Marketing.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 218

Paid Search Agency Mobile Advertising Mobile Marketing Business 218

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. Why video marketing should not be ignored.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. mobile gamers who are uncomfortable with sharing data can be persuaded to do so.

Mobile Advertising 110

Mobile Advertising Advertisements Advertising Ad Exchange 110

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Account-Based Marketing.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KEO Marketing

OCTOBER 10, 2016

Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Email marketing is still the top-converting method of reaching out to clients and potential clients.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

Biznology

FEBRUARY 6, 2017

Here’s where I think B2B sales and marketing video is headed this year. Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. More conversational. Less advertorial. More formats. More interactive.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

Hubspot

FEBRUARY 11, 2018

To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017. Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The 10 Most Watched YouTube Ads of 2017. Check it out below: 5.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. Marketo Marketing Nation Summit. April 23rd – 26th, 2017. Marketing visionaries.

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

KEO Marketing

SEPTEMBER 6, 2016

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the new year comes a new set of challenges for marketers. Here’s a quick look at what you’ll find in the new Marketer’s Guide: How to put it together. Consider the Coming Impacts to Online Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Hinge Marketing

JANUARY 3, 2017

While many AEC firms will continue marketing the way they have for decades, others will recognize the changes in the offing. These firms will begin adapting their marketing now — before it’s too late. So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2017 and beyond.

Trends 54

Trends Planning Advertising Agencies Microsite 54

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017.

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! CST to learn and share best practices about social media marketing and community building. February 1, 2017: Managing Social Media on the Go. Sprout Product Focus: Mobile App. With great mobile apps, of course.

Marketing Management 50

Marketing Management Social Media Mobile Marketing Communities 50